Business Unit Strategic Marketing

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Position Title: Business Unit Strategic Marketing (BUSM) Officer

Role Exposure:

· Develop an in-depth understanding on the analytics, branding, communication, technology, and marketing operations of the Bank

· Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank

· Take part in an extensive career progression and learn from the best Bankers in the industry

Job Summary:

· Contributes in the implementation of marketing strategies for the assigned BU.

Specific Duties & Responsibilities

· Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit.

· Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms.

· Strategize and execute advertising and promotional campaigns.

· Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU.

· Prepares and monitors annual budgets and Marketing plans while being accountable in   ensuring efficient implementation, utilization and post evaluation. 

· Should be able to project manage and deliver other requirements of the team that will be assigned from time to time.

· Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported.

· Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns

· When needed, drives product development of marketing tools and assets

· May play a key role in institutional brand special projects

· Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights

· Champions consumer segmentation and insight development

· Produces guidelines and materials to drive consistency and premiumness in the brand

· Develops tool kits to support different business units

· Creates competitive benchmarking: analysis and tracking

· Identifies opportunity areas for development based on consumer and market trends

Qualifications

· Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry

· Strong communication, stakeholder managment, and negotiation skills for successful client relations

· Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations

· Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams

· Proficiency in leveraging marketing tools and technologies to enhance event outcome

· A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression

· Experience in post-project analysis and reporting to measure the impact and improve future strategies

Other Details:

Rank: Junior Officer

Business Unit: Analytics, Brand, Communications and Marketing Technology Group

Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM