Senior Merchandise Manager

7 days ago

Mandaluyong City, National Capital Region, Philippines Sunnies Inc. Full time

AT A GLANCE

The
Senior Merchandising Manager
focuses on optimizing sales, inventory, and in-store execution across all channels while ensuring the brand's product offerings align with customer needs and market trends.

YOUR OVERALL MISSION & DAY-TO-DAY

Sales Analysis and Reporting

  • Analyze sales trends, customer behavior, competitor activity, and market insights to inform business decisions.
  • Use historical data and current trends to optimize product performance and assortment.
  • Partner with marketing and channel leads to develop strategies that achieve sales, margin, and inventory targets.

Sales Forecasting

  • Lead sales forecasting for new collections, product launches, and promotional events in coordination with the demand planner, marketing, and retail/e-comm heads.
  • Provide market positioning, competitor benchmarking, and strategic direction to inform accurate forecasts.

Assortment Management

  • Oversee the assortment strategy for all eyewear categories (optical, sun, accessories), identifying gaps and opportunities based on sales and market data.
  • Rationalize the assortment per channel and per store using ABC and location-based analysis.
  • Partner with product development and marketing to align newness and hero products with seasonal or campaign needs.
  • Ensure accurate documentation and monitoring of internal product databases, item codes, and SKU-level performance.

Planogram and Store Merchandising

  • Collaborate with the Visual Merchandising team to develop and review planograms that reflect sales goals, customer profile, and inventory levels.
  • Monitor planogram effectiveness through sales performance and store feedback, refining layouts as needed to support commercial objectives.

Pricing and Promotion Strategy

  • Conduct regular pricing reviews using competitive analysis, customer expectations, and margin goals.
  • Recommend retail pricing strategies for new and existing products.
  • Align with marketing on promotional strategies that support sell-through, inventory health, and seasonal objectives.

Cross-Functional and Launch Planning

  • Work closely with e-commerce, retail operations, marketing, and supply chain to ensure smooth execution of campaigns, rollouts, and pricing updates.
  • Lead weekly and monthly check-ins to align teams on product priorities and timelines.

Team Leadership

  • Manage and mentor the merchandising team, providing direction and development.
  • Oversee the execution of all merchandising initiatives, ensuring consistency and alignment with brand and business goals.

YOUR TALENT

  • Bachelor's degree in Business, Merchandising, Fashion/Retail Management, or related field
  • 5+ years of merchandising experience in retail, preferably in fashion, eyewear, or lifestyle brands
  • Strong background in sales analysis, assortment planning, and pricing strategy
  • Solid understanding of retail operations and customer behavior
  • Proficient in Microsoft Excel and reporting tools
  • Highly collaborative, organized, and analytical
  • Knowledge of eyewear trends and customer needs is a plus

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