Senior Influencer Marketing Manager

About In Circle

In Circle is a leading influencer marketing agency in the Philippines, driving innovation and shaping the future of digital advertising since 2019. We serve top global and local brands, delivering impactful campaigns by creating strategic partnerships between brands and creators.

About the Role

As Senior Talent Marketing Manager you will be responsible for leading influencer and creator strategy for In Circle brands and our own talent pool: In Circle Network (ICN), You will understand the evolving and fast paced influencer landscape and how to create meaningful and positive brand conversations that drive social engagements and cultural currency. You will also be responsible for managing and growing the careers of our top-tier influencers and content creators, building strong relationships with our clients and partners, and driving business growth through strategic talent management.

Duties and Responsibilities

• Be a go-to consultant with Head of Talent Marketing about anything related to KOLs to In Circle Clients
• Provide strategic guidance to the growth team on KOL recommendations and campaign plans
• Ensure KOL recommendations of junior TM members are aligned with the campaign requirements
• Approval of cost proposals
• Drive revenue by ensuring cost proposals are at least 20% profit margin.
• Lead other revenue opportunities (i.e bulk buy contract with KOLs)
• Drive the growth and development of In Circle Network by acquiring and developing new talents; Lead the marketing initiatives of In Circle Network.
• Develop and nurture good working relationships with existing talents.
• Lead small to large pitches to talents as required by Growth Team and Project Management.
• Nurture partnership with talent agencies for business growth opportunities.
• Assist Growth Director in delivering small to large pitch presentations, in responding to requests for proposals and talent recommendations, and in attending meetings with prospect clients when necessary.
• Drive all processes, tools, and systems to manage and improve quality of talent department
• Research, analyze and monitor marketing trends, best practices and other factors to capitalize for business opportunities, service development or/and enhancements
• Develop and execute talent management strategies to drive business growth and meet our clients' goals and objectives.
• Build and maintain strong relationships with our top-tier influencers, content creators, and their agents, negotiating contracts and deals on their behalf.
• Identify and develop new talent, working closely with our Talent Acquisition Manager to discover emerging influencers and content creators that align with our agency's vision and values.
• Provide strategic guidance to our influencers and content creators, helping them to grow and evolve their personal brands and content offerings.
• Collaborate closely with our Creatives and Project Management teams to ensure that our influencers are creating content that aligns with our clients' goals and objectives.
• Work closely with our Project Management team to ensure that our clients' needs are being met, and that our talent is delivering exceptional results.
• Keep up-to-date with the latest trends and developments in the influencer marketing industry, and use this knowledge to guide our talent and clients in creating cutting-edge content.
• Provide mentorship, guidance, and support to our junior talent managers, helping them to grow and develop their skills and knowledge.
• Track and analyze data and metrics, providing insights and recommendations to our influencers and clients to help them improve their performance and reach.

Qualifications

• Must have at least 7 years of experience in an agency environment
• Strong background in social media platforms, campaign implementation, talent management, and costing.
• Should have handled multiple brands and demonstrated the ability to manage end-to-end influencer and marketing campaigns.
• Must be well-networked across influencer tiers (macro, micro, nano) and maintain strong industry relationships.
• Proven track record in leading teams and collaborating effectively with both inter-agency and cross-department partners.

Perks & Benefits

• Remote work
• Competitive compensation package
• Paid 44 leaves annually
• HMO and life insurance benefits upon regularization
• Professional and collaborative work culture
• Unlimited opportunities for growth and development

Job Type: Full-time

Benefits:

• Additional leave
• Company events
• Health insurance
• Life insurance
• Work from home

Experience:

• agency: 4 years (Required)

Work Location: In person