
marketing manager
6 days ago
JOB SUMMARY:
Marketing Manager drives brand visibility, market share, and business growth through strategic marketing initiatives.
DUTIES & RESPONSIBILITIES:
Strategic Planning
- Develop and implement comprehensive marketing plans and strategies aligned with business goals;
- Conduct market research to identify target audience, analyze the competition and market trends;
- Set market objectives, budgets and key performance indicators (KPIs).
Campaign Execution and Analysis:
- Plan, execute and manage marketing campaigns across various channels, both online and offline;
- Create engaging and persuasive marketing content;
- Oversee advertised campaign including budget allocation and performance tracking;
- Monitor and analyze campaign performance; report and provide insights to the management.
Brand Management:
- Maintain and enhance the company's brand image and reputation;
- Ensure consistent brand messaging and visual identity across all marketing channels.
- Monitor brand performances, analyze and interpret market statistics.
Budget Management:
- Manage the marketing budget effectively, ensuring optimal resource allocation and return on investment.
People Management:
- Lead and manage the marketing team by providing guidance, mentorship and support;
- Collaborate with other departments to ensure alignment and smooth operation.
QUALIFICATIONS:
Education: Bachelor's Degree in Marketing, Business Communication, Advertising/Media, or related field.
Experience: With 5 to 10 years of experience in a managerial role, focusing on brand management in the retail or consumer goods industry. Experience in the Retail and Food & Beverage sectors is a big advantage.
Skills:
- Strong understanding of brand positioning, customer insights and competitive analysis;
- Excellent analytical, communication and interpersonal skills.
- Proficient in Brand Development, Product Management, and Promotion.
- Skilled in inventory management, visual merchandising, and e-commerce platforms.
- Strong analytical skills for market, consumer, and competitor insights.
- Experienced with digital marketing tools, including social media, email, and ad campaigns.
- Excellent communicator with an eye for brand consistency and visual storytelling.
- Possesses strong influencer network and collaboration experience.
Job Types: Full-time, Permanent
Pay: Php50, Php60,000.00 per month
Benefits:
- Additional leave
- Company events
- Employee discount
- Health insurance
Work Location: In person
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