Social Media Specialist

Overview

Social Media Specialist is responsible for building and maintaining a strong online presence, engaging with the target audience, and promoting brand awareness and growth through social media platforms. S/he is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. His/her duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Duties and Responsibilities

Social Media Strategy: Develop and execute a comprehensive omni channel social media strategy that aligns with organizational goals and drives brand awareness, engagement, and growth.

Content Creation: Create compelling and relevant content for various social media platforms, including text, images, videos, and interactive elements.

Copywriting: Produces and strategizes for contents focused on convincing the reader. Writes a clear and compelling copy of various mediums (e.g. ads, blog posts, newsletters)

Moments Marketing Content: Use social listening to jump on anticipated and trending moments to increase reach and discoverability.

Platform Management: Manage and optimize social media accounts on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others as relevant.

Audience Engagement: Foster meaningful interactions with our audience by responding to comments, messages, and mentions promptly and professionally.

Community Building: Build and nurture an active and engaged online community of brand advocates and loyal customers.

Omni Channel Integration: Collaborate with marketing, sales, and customer service teams to ensure consistent messaging and customer experience across all touchpoints.

Analytics and Reporting: Monitor and analyze social media performance, track KPIs, and provide regular reports with actionable insights to improve strategies.

Campaigns and Promotions: Plan and execute social media campaigns, contests, and promotions to boost engagement and sales.

Social Listening: Observe social media conversations, trends, and user feedback to gather insights and identify potential opportunities or issues.

Crisis Management: Be prepared to address and manage potential social media crises promptly and professionally.

13.    Media Buying: Manage media budgets effectively and allocate resources for maximum ROI. Conduct audience targeting and segmentation for ad campaigns. Analyze ad performance metrics and adjust strategies for optimal results.

Platform Management: To handle the following marketing platforms – Facebook, Instagram, TikTok, Linkedin, Threads, Twitter (X), etc.

Performs other tasks that may be assigned from time to time.

Work Habits

·       Follows standards and procedures.

·       Pay attention to details.

·       Holds self-accountable for assigned responsibilities.

·       Sees quality tasks to completion in a timely manner.

·       Adeptness at analyzing facts, problem-solving, decision-making, and demonstrating good judgment.

·       Attendance and Punctuality

·       Adheres to the corporate core values (AWESOME):

o   Always improving

o   Wow customers.

o   Excellence

o   Solicitude (Malasakit)

o   Oneness (Teamwork)

o   Moral uprightness

o   Evolving

Qualifications:

·       Bachelor's degree in marketing, Communications, Business, or related field (or equivalent experience).

·       Proven experience in social media management, with a track record of successful omni channel strategies.

·       In-depth knowledge of various social media platforms and their best practices.

·       Excellent communication and writing skills with a flair for creativity.

·       Strong analytical skills to interpret data and make data-driven decisions.

·       Proficiency in social media management tools and analytics platforms.

·       Experience with paid social media advertising is a plus.

·       Ability to work collaboratively and cross-functionally.

·       Exceptional organizational skills and attention to detail.

·       Crisis management experience is advantageous.

·       Ability to adapt quickly to changing trends and technologies.

·       Proficiency in Microsoft Office and other marketing software.

·       Familiarity with branding and design principles is a plus.

·       Ability to multi-task and manage requests on a timely manner.

·       Performs responsibility with Tenacity.

·       Must be honest and truthful.

·       Ability to work with integrity, professionalism and confidentiality.

·       Adaptable and willing to learn.

·       Team-spirit and customer-focused attitude.