Social Media Specialist

JOB SUMMARY:

The Social Media Specialist is responsible for supporting the execution of social media strategies across multiple brands, focusing on content creation, community engagement, and social media management. The role will be responsible for maintaining content calendars, crafting engaging posts, monitoring performance, and collaborating with internal teams to ensure brand consistency.

MAJOR DUTIES AND RESPONSIBILITIES:

• Create and maintain content calendars for multiple social media platforms, including LinkedIn, Instagram, Facebook, and TikTok, ensuring each is tailored to its respective audience and channel strategy
• Drive brand awareness and audience growth by developing engaging, on-brand captions that align with business value propositions, differentiators, and target audience interests.
• Conduct research on current social media trends, emerging platforms, and competitive activity, leveraging insights to refine content planning and share best practices with stakeholders.
• Identify trending hashtags and strategically incorporate them into content to maximize reach and enhance engagement.
• Schedule posts using social media management tools, ensuring content is published at optimal times to reach target audiences.
• Maintain the social media planning and scheduling platform, organizing the media library, archiving content, and categorizing posts for efficient retrieval.
• Proactively monitor comments, messages, and mentions across social media channels, promptly responding to user interactions.
• Foster positive engagement within the online community by reacting to comments, tags, and other interactions, maintaining a professional and personable brand presence.
• Contribute to the preparation of regular reports on social media performance, highlighting key metrics and providing insights for continuous improvement.
• Monitor competitors' social media activities and identify opportunities for improvement on our platforms.
• Collaborate with strategic partners to gather input, secure approvals for social media posts, and ensure alignment with brand messaging and objectives.
• Curate and share user-generated content that aligns with the brand's image and values.

QUALIFICATIONS:

• Two years of experience managing social media content calendars across multiple channels.
• Proficient in platform-specific social media knowledge, including tailoring content, posting frequency, and effective hashtag utilization.
• Experience or demonstrated understanding of the healthcare, life sciences, or education sectors preferred.
• Proficiency in speaking, reading, writing, and understanding the English language as required for effective performance of job duties.

COMPETENCIES (Knowledge, Skills, And Abilities):

• Professional & Technical Expertise: Possess an overall knowledge of business functions and understanding of services, business strategy, policies and procedures, and job's impact to the organization.
• Writing: Communicate effectively in writing.
• Attention to Detail: Focus on the details of work content, work steps, and final work products.
• Involving Others: Engage others for input, contribution, and shared responsibility for outcomes.
• Self-Management: Analyze work, set goals, develop plans of action, utilize time.
• Influencing: Affect or change other's positions or opinions.
• Oral Communication: Engage effectively in dialogue.

What makes this role exciting:

Location: Makati City, Philippines

Setup: WFH after 1–2 weeks of onsite training

Schedule: Night Shift | 10:00 AM – 7:00 PM EST (10:00 PM – 7:00 AM PHT)

Training Perk: Hotel accommodation provided for a smooth transition during onboarding/training

Return-to-Office: No fixed RTO – only as needed (e.g., U.S. team visits, events), typically once or twice per quarter, or none at all