Social Media Specialist

Company Overview:

Jo's Dreamland is an eCommerce company focused on providing high-quality bedding and educational toys for children aged 3-18. Our mission is to create safe, engaging, and inspiring products that foster learning and comfort. We are committed to innovation, quality, and customer satisfaction.

Job Summary:

The Social Media Specialist is responsible for developing and executing the company's social media strategy to increase brand awareness, engagement, and drive traffic to our online store. This role involves content creation, community management, performance analysis, and campaign management across various social media platforms.

Essential Functions:

• Strategy Development & Implementation: Develop and implement comprehensive social media strategies aligned with overall marketing goals and brand guidelines.
• Content Creation: Create engaging and high-quality content (text, images, videos) tailored to specific social media platforms and target audiences.
• Content Calendar Management: Plan, schedule, and manage a content calendar to ensure consistent and timely posting across all social media channels.
• Community Management: Monitor social media channels, respond to comments and inquiries, and foster a positive brand community.
• Performance Analysis: Track, analyse, and report on social media performance metrics using platform analytics and reporting tools. Identify trends, insights, and opportunities for optimization.
• Paid Social Media Advertising: Plan, execute, and manage paid social media advertising campaigns, including budget allocation, ad creation, and performance monitoring.
• Collaboration: Collaborate with the design team, product development team, and other stakeholders to ensure brand consistency and integrated marketing efforts.
• Trend Monitoring: Stay up-to-date on the latest social media trends, algorithm changes, and best practices.
• Campaign Support: Contribute creative ideas and support the execution of marketing campaigns, promotions, and product launches.
• Reporting: Prepare regular reports on social media performance, providing insights and recommendations to improve results.

Responsibilities:

• Manage all company social media accounts (Instagram, Facebook, TikTok, Pinterest, etc.).
• Develop and maintain a consistent brand voice and visual identity across all social media channels.
• Conduct competitive analysis to identify industry trends and best practices.
• Research and identify target audiences for social media campaigns.
• Optimize social media profiles and content for search engine visibility.
• Manage social media budgets and track ROI.
• Ensure compliance with all social media platform policies and guidelines.
• Provide training and support to other team members on social media best practices (as needed).

Required Skills/Abilities:

• Proven experience (2+ years) in social media marketing.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management and analytics tools.
• Experience with paid social media advertising.
• Ability to create engaging visual content (basic graphic design skills are a plus).
• Strong analytical and problem-solving skills.
• Excellent organizational and time-management skills.
• Ability to work independently and as part of a team.

Education and Experience:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in social media marketing.
• Experience in the children's or family-oriented product space is a plus.

• Great Place to Work-Certified Company
• Premium HMO
• Holistic employee experience
• Work-from-home and hybrid work setup
• Rewards and incentives
• Monthly engagement activities
• Career advancement opportunities
• Paid referral program

Work Experience

2