Influencer Specialist, CPG

4 hours ago

San Fernando, Central Luzon, Philippines Collectively Full time ₱15,000 - ₱30,000 per year
About Collectively:

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We've also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we're known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry's most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

Role Overview

The Influencer Specialist will support our client's always-on influencer track by helping drive creator content strategy, trend responsiveness, platform expansion, and day-to-day execution of casting and content across agencies and partners to expand the brand's cultural relevance and accelerate speed to market. The Influencer Specialist will also help support in-person curated events, mailers, community outreach, gifting, and surprise and delight touch points to explode the brand with earned UGC metrics.

Key Responsibilities
1. Always On Content and Campaign Support
Support the development of agency briefs and ensure alignment with always-on strategic brand prioritiesManage day-to-day coordination with brand and agency to track deliverables, feedback cycles, updated claims, edits/approvals, and deadlinesReview agency workstreams (strategy recos, creator shortlists, content concepts,content approvals)Uphold the brand standards and legal/claims guardrailsAssist with reporting and pulling learnings into summary slidesCulture, Trends, and Pilot Platform ExpansionSupport trend mapping and fast-response cultural content to accelerate speed-to-market (emerging moments, subcultures, trends).
Propose angles and creators quickly in collaboration with the agency.Support and help manage casting and content review in real-time hours) for speed to market posting to capture the trend at the height of popularity, when relevantSupport Gen Alpha platform strategy development and pilot platform tests and learns (YouTube, Pinterest)Partner with internal teams (brand, legal, PR) to align messaging, claims, creator integration, and ensure brand consistency across channels.Track content performance trends and help summarize learnings/recs for brand teams.Evaluate and connect with inbound requests from new creators, agencies, and partnerships to determine capabilities and make strategic recommendations to learn more, coordinate and organize attendees for meetings, and take next steps.2. Community, Events & Mailers
Support with the execution of the creator IRL experiences, mailers, and giftingHelp identify and cast creators for events, mailers, and nurture repeat advocacy opportunities, and build out community campaignsAssist in scaling brand programming across new city markets and test pilots to expand reachQUALIFICATIONS
3-6 years of experience in influencer, creator, or cultural strategy, agency, or brand side.Strong project management and ability to manage multiple workstreams simultaneouslyExperiential or event/production in-person experience a plusPassion and deep understanding of creator culture, trendspotting/ discovery, new formats, subcultures, and platform-native storytelling.Strong communication and attention to detail.

++ This is a six month long contract position from January 5 to June 30th. This role has the opportunity to extend past the six month mark. 

Must be based in the NYC area

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