Marketing Supervisor for Digital Marketing

2 weeks ago

Makati City, National Capital Region, Philippines 6dc87376-0eb4-4cf7-8fd8-a2ff197eafee Full time ₱30,000 - ₱60,000 per year

Job Summary:

The Marketing Supervisor – Digital Marketing leads eTap's digital marketing efforts, focusing on social media, content creation, and digital advertising. This role combines strategic planning, campaign execution, performance analysis, and cross-team collaboration to drive engagement and growth. The supervisor ensures campaigns are effective, content is engaging, and digital initiatives support overall marketing objectives.


Key Responsibilities:

1. Social Media & Content Management

  • Develop and implement content strategies for Top 50 Key Accounts and underperforming kiosks on Facebook and Instagram.
  • Manage monthly page-like campaigns on Facebook.
  • Create and publish content across Facebook, Instagram, TikTok, and the company website.
  • Collaborate with the Multimedia Design Unit and TikTok team for content creation and brainstorming.
  • Coordinate with Brand Management and Multimedia Design Units for Google/YouTube ads.

2. Digital Advertising

  • Plan, launch, and monitor campaigns on Meta (Facebook & Instagram), TikTok, Google, and YouTube.
  • Align ad strategies and budgets with the Head of Marketing.
  • Work with the Transformation Department to analyze Google Ads and repurpose Meta campaigns as needed.
  • Prepare Google Ads performance reports.

3. Research & Performance Analysis

  • Track market trends and digital advertising best practices.
  • Conduct campaign performance analysis and reporting.
  • Submit weekly performance updates and monthly social media reviews with GTV reconciliation.
  • Provide continuous updates to Marketing Leads via group chat.

4. Strategy & Growth

  • Develop innovative strategies to boost social media engagement and reach.
  • Analyze campaign performance and recommend improvements.
  • Explore audience segmentation and performance tracking opportunities.
  • Support digital campaigns with a focus on strategic growth and innovation.

5. Cross-Functional Collaboration

  • Manage website content calendar and ensure timely publication.
  • Partner with Copywriters for web and campaign content.
  • Support Meta Verified applications and provide store partner digital assistance.
  • Fulfill internal and external copy requests for campaigns and projects.

6. Budget Management

  • Oversee and optimize digital advertising budgets for cost-efficient campaigns.
  • Ensure campaigns achieve objectives within allocated resources.

Reporting & Submissions:

  • Reports directly to the Head of Marketing.
  • Collaborates with Copywriters, Multimedia Design Unit, TikTok team, and Marketing Leads.
  • Weekly performance updates via Viber group chat.
  • Monthly social media review submissions by the 15th of each month.

Compensation & Benefits:

  • Work laptop provided.
  • Health insurance, access to e-Psychologist services.
  • Paid leaves upon regularization: 15 vacation days and 15 sick days.

Performance Commitments:

  • Maintain Social Media Calendar tracker with at least 60 Facebook posts, 4 Instagram posts, 4 TikTok videos, 4 LinkedIn articles, and 4 website content pieces per month.
  • Prepare monthly Social Media Calendar and page-like campaign plan.
  • Weekly New Store Alerts cascades (lists prepared every Tuesday at 11 AM; posted every Saturday).
  • Bi-monthly performance reports detailing metrics, trends, follower/likes updates, analysis, and recommendations.

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