General Marketing Strategist

2 weeks ago

Makati City, National Capital Region, Philippines Crescendo Digital Marketing Services Limited Co. Full time ₱1,200,000 - ₱2,400,000 per year

About Crescendo Collective

Crescendo Collective is a global digital marketing agency that partners with brands to craft innovative digital experiences, drive strategic growth, and implement scalable technology solutions. We bring together designers, strategists, technologists, and storytellers to help our clients elevate their customer engagement and business outcomes.

At Crescendo Collective, you'll have the opportunity to work in a remote-first environment, primarily mid-shift hours with flexible scheduling, grow your skill set, and play an important role in our digital projects. If you're looking for a challenging, results-driven, fast-paced role in a supportive environment, this is the place for you

Job Description:

Key Responsibilities:

  • Develop and execute tailored marketing strategies for the IT and web development sector, identifying growth opportunities, defining target audiences, and setting measurable goals.
  • Design and implement integrated marketing campaigns across SEO, SEM, social media, content, email, and events, ensuring alignment with business objectives.
  • Lead the strategy and performance of paid and organic acquisition, managing budgets effectively to maximize ROI and reduce ad spend.
  • Collaborate with Sales, Product, and Engineering teams to ensure cohesive marketing initiatives, enhance the customer journey, and improve lead tracking and attribution.
  • Conduct data-driven analysis of marketing performance, web traffic, and campaign metrics, delivering insights that inform strategy and execution.
  • Develop and implement SEO and content strategies that improve keyword rankings, increase organic traffic, and align with Google search preferences.
  • Leverage marketing automation and CRM tools (Salesforce, Zendesk, HubSpot, etc.) to nurture leads and optimize conversion funnels.
  • Establish best practices for web analytics, event tracking, and performance measurement.
  • Allocate marketing budgets effectively to maximize ROI and reduce ad spend.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, International Relations, or a related field. Advanced certifications (e.g., Google Analytics, Azure AI Fundamentals) are a plus.
  • 5+ years of proven success in managing and scaling digital marketing campaigns and lead generation efforts.
  • Demonstrated expertise in SEO, paid advertising (Google Ads, Facebook Ads, LinkedIn Ads), remarketing, and content strategy.
  • Strong analytical skills, with the ability to extract insights from large datasets and translate findings into actionable strategies.
  • Excellent communication and leadership abilities, with experience managing cross-functional teams and collaborating across departments.
  • Proactive and creative thinker, capable of balancing strategic vision with hands-on execution.
  • Exceptional written and spoken English skills, with attention to clarity, tone, and impact.

Why Join Us?

  • Exciting company connectivity events
  • Permanent work-from-home arrangement
  • Opportunities for professional growth and development
  • Competitive salary and comprehensive benefits package

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