Market Lead Specialist

4 days ago

Manila, National Capital Region, Philippines Worketics IT Solutions Full time ₱900,000 - ₱1,200,000 per year

Are you driven to create meaningful business connections and open doors to new opportunities? We are looking for a Market Lead Specialist who will take charge of building strong B2B opportunities for our company. This role is pivotal in expanding our presence in IT, Public Relations, Media Monitoring & Analysis, Research, and Marketing services, ensuring our professional solutions reach the right clients and partners.

As a Market Lead Specialist, you will lead the way in identifying prospects, designing impactful strategies, and positioning the company as a trusted partner in the professional services and outsourcing space. If you thrive in a fast-paced environment and are passionate about driving business growth, this is the role for you.

Job Description

The Market Lead Specialist will be responsible for:

Developing and executing strategies to generate qualified B2B leads and business opportunities.

Identifying, approaching, and building relationships with key decision-makers in target industries.

Designing and implementing lead generation campaigns across digital and offline channels.

Conducting market research to track trends, competitive activity, and opportunities for growth.

Creating compelling marketing and sales materials that highlight the company's value proposition.

Managing digital initiatives (social media, email campaigns, CRM, analytics) to strengthen brand visibility and conversion.

Coordinating with internal teams to ensure consistent client messaging and positioning.

Representing the company in industry events, networking activities, and client meetings.

Measuring and reporting lead generation performance, with a focus on continuous improvement.

Opportunity to travel abroad for networking, conventions and conferences

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Minimum of 2 years' experience in B2B marketing, lead generation, or business development (preferably in IT, outsourcing, or professional services).

Strong knowledge of lead generation tactics, account-based marketing, and client engagement.

Excellent communication, presentation, and negotiation skills.

Hands-on experience with digital marketing tools, CRM systems, and analytics platforms.

Strategic thinker who can translate insights into actionable growth plans.

Proactive, goal-oriented, and able to work both independently and collaboratively.

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