E-Commerce Executive

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia's leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower). We raised a US$50M Series C round in 2021 and know that we're on the cusp of something great, where we're working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There's a lot more work to be done with all of our exciting plans. So we're looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).

About the role

You will support the smooth execution of onsite activities across markets, ensuring our online store delivers an engaging and seamless shopping experience. This role focuses on executional excellence — from refreshing product and campaign pages to maintaining site accuracy and content. You will work closely with Senior Executives for Merchandising and Marketing, as well as cross-functional teams, to keep our site updated, accurate, and optimised.

You should have / be:

• A passion for marketing and storytelling with a strong consumer instinct
• Ability to think strategically in a customer-centric, user-driven way
• A self-starter, resourceful, proactive and hands-on approach with a bias for action
• Strong multitasking and execution abilities
• Ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
• Strong communication skills to inspire and influence internal stakeholders
• A genuine interest in fashion and general female consumer products
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We're Better Together

Main Responsibilities:

Performance & Analysis

• Serve as the revenue owner for Hong Kong and International online channels, driving growth and performance
• Support regular performance reviews and site checks to ensure accuracy and identify opportunities for improvement.
• Assist in preparing reports and updates for weekly reviews.
• Collaborate with cross-functional teams to implement optimisation actions.

Onsite & Website Management

• Assist in executing onsite refreshes across homepage, PLPs, CLPs, promotions, and campaigns.
• Conduct previews and checks to ensure campaign readiness and smooth customer journey.
• Maintain and update onsite content such as banners, menus, search terms, and influencer/UGC features.

Product & Content Support

• Assist in catalogue management, including product mapping, copywriting, and content updates.
• Provide executional support for sale set-up and other marketing initiatives.
• Manage requests from country teams and coordinate timely execution.

Critical success factors & key challenges:

• Achieve 100% of Hong Kong & International Online target
• Drive YoY growth in traffic and CR
• Deliver 100% accuracy in onsite content updates.

Qualifications & Experience

• 1–2 years' experience in e-commerce, digital marketing, or related field (internship/entry-level experience welcome).
• Relevant degree in business, marketing communications or other relevant fields.
• Proficient in basic copywriting
• Extreme ownership and a self-starter who is hands-on with a 'get things done' attitude
• Gritty and able to work under pressure; comfortable to navigate through uncertainty
• Desire to work in a dynamic and fast paced environment
• Performance-centric mindset with a strong desire to achieve targets
• Commercial savviness and customer centric mindset
• Strong analytical skills, with attention to detail, with the ability to analyse sales data, market trends, and financial metrics to make data-driven decisions.
• Strong communication and excellent collaboration and stakeholder management skills
• Growth mindset and sense of continuous improvement
• Knowledgeable with a keen eye and passion for fashion
• A Love, Bonito ambassador who believes in and embodies our culture and core values.

1. Flexible Work Arrangement

• Work from anywhere
• Flexible and adjustable work hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements