Lead Social Media Manager

3 days ago

Manila, National Capital Region, Philippines Norther Pty Ltd Full time $90,000 - $120,000 per year

About Us

At Norther, we're all about connecting people with amazing travel, short-term rental, influencer marketing, and healthcare experiences. We're a dynamic, fast-growing team that loves crafting stories and engaging content that resonates with our audiences.

The Role

We're looking for a Lead Social Media Manager to take the reins of our social media strategy. You'll manage a team of 3 social media managers and help shape the direction of our content across Instagram, Facebook, TikTok, Pinterest, and YouTube Shorts.

This is a leadership role where you'll help elevate our social presence, set goals, and make sure everything aligns with our brand. You'll also report directly to the CEO and collaborate with cross-functional teams.

What You'll Do

• Lead and mentor a small team of 3 SMMs

• Create and manage content strategies across all platforms

• Review, edit, and approve posts and content

• Provide feedback and guidance to help the team grow

• Track performance metrics and provide insights

• Stay ahead of trends and suggest new ideas for content

• Collaborate with marketing, design, and business teams

What You'll Need

• Proven leadership experience in social media (5+ years in the game, with 2+ years leading a team)

• Strong understanding of platform-specific strategies (IG, TikTok, Pinterest, FB, YouTube Shorts)

• A creative approach to content creation with a focus on performance and engagement

• Confidence in giving feedback and guiding the team toward success

• Solid communication skills and the ability to manage multiple priorities

• Familiarity with tools like Canva, CapCut, Adobe, Slack, ClickUp, and Google Workspace

KPIs You'll Focus On

• Engagement rate (likes, comments, shares)

• Follower growth and content reach

• Video views and watch time (especially for YouTube and TikTok)

• Content consistency, quality, and innovation

• Conversion rates (from leads to bookings or inquiries)

To Apply1. Email your CV, a screenshot of your result, and your portfolio to

2. Use the subject line: "I'm ready for the SMM Lead Role".

3. Record and include a short intro video (1–2 minutes max).

Please note: Applications not sent to this email will not be considered.

Once you're shortlisted, you'll receive an email as part of the hiring process. This will help us get a sense of how you plan, execute, and approach strategy.

We're looking for someone who's excited to lead a growing team, loves creating impactful content, and is always thinking about the next big idea. If that's you, we'd love to hear from you

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