Performance Marketing Specialist

3 hours ago

Manila, National Capital Region, Philippines Synagie Group Asia & Europe Full time ₱900,000 - ₱1,200,000 per year

Performance Marketing

  • Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client's business objectives and targets.
  • Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
  • Budget Management: Assist in managing marketing budgets, optimizing spending to achieve maximum ROI based on performance metrics
  • Data Analysis: Utilize analytics tools to monitor and analyze campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
  • Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies
  • Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.

Client Management

  • Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects
  • Build long-term relationships with clients to develop a trusted advisor relationship.
  • Manages client expectations and delivery across all campaigns
  • Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.

Administrative

  • Manage and ensure billings and payment accuracy.
  • Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Requirements

  • Minimum 1 year of relevant experience developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns.
  • Proven experience in managing projects with mid-large budgets
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Able to negotiate, influence and collaborate with internal and external stakeholders
  • Excellent written and verbal communication skills in English
  • Ability to work independently with minimal direction, seeking coaching and guidance as needed.

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