Head of Performance Marketing

We're helping a
growth-focused marketing agency
find a
Head of Performance Marketing (Part-Time / Fractional)
to lead high-value client relationships and elevate the agency's paid media offering.

You'll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms — focusing on lead quality, scalability, and ROI. Working closely with a PPC Specialist handling execution, you'll take ownership of strategy, client communication, and growth initiatives.

This role is ideal for a
senior performance marketer
who combines strategic vision with deep technical understanding — confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns.

Part-Time: 2–3 days/week (~10–20 hours/week, with potential to scale to full-time)
Schedule:
GMT/BST hours (with some overlap with early US hours preferred)

Location:
Fully Remote (PH & South Africa-based candidates are preferred)

Engagement:
Independent Contractor

Start Date:
ASAP

Rate:
$600-$1600/month (based on a 10-hour workweek, depending on level of experience)

Key Responsibilities

• Strategic Leadership

• Develop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performance

• Create and test new campaign frameworks tailored to audience segments by industry or lifecycle stage
• Identify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sources
• Conduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomes

• Design and refine attribution frameworks for complex sales cycles

• Client Service & Relationship Management

• Serve as the primary strategic advisor to senior client stakeholders

• Lead strategy calls, present insights, and proactively identify optimization opportunities
• Build trusted client relationships through transparent communication and consistent value delivery

• Ensure clarity, confidence, and reliability in every client interaction

• Team Leadership & Collaboration

• Partner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomes

• Review and refine campaign structures, briefs, and reporting to uphold high-quality standards

• Mentor internal team members, helping strengthen the agency's performance marketing expertise

• Performance & Reporting

• Own accountability for improving lead quality and ROI while maintaining or scaling lead volume

• Deliver actionable monthly and quarterly reports highlighting insights and growth opportunities
• Track and optimize key metrics — CPL, conversion rates, CAC, and ROI

Requirements

• 8–10+ years of experience in performance marketing, including senior-level strategy roles
• Proven success managing £100k+/month ad budgets (ideally £150k+), with documented results
• Strong background in Google Ads, LinkedIn Ads, Meta Ads, and other paid media channels
• Analytical mindset with advanced understanding of campaign attribution and funnel performance
• Excellent communication and presentation skills — able to engage confidently with C-level stakeholders
• Experience managing high-value client relationships in agency environments
• Proven ability to balance strategic oversight with hands-on optimization

Nice-to-Haves

• Experience with B2B, higher education, or long sales-cycle campaigns
• Familiarity with UK/US client accounts and international campaign delivery
• Background in launching new paid media channels and scaling them from pilot to major revenue sources
• Experience coaching or mentoring PPC and performance teams

Recruitment Process

• Initial Interview
• Client Interview
• Task Assessment
• Final Interview (Client)
• Offer & Onboarding

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