Performance Marketing Specialist

4 hours ago

Manila, National Capital Region, Philippines LONDON OUTSOURCED Full time ₱50,000 - ₱60,000 per year

About the Role

We are looking for a results-driven Performance Marketing Specialist to manage and optimize our digital advertising campaigns across multiple platforms. The ideal candidate has strong hands-on experience managing significant ad budgets, is highly analytical, and can execute data-driven strategies that drive sales, conversions, and ROI. This role will work closely with the management team and creative teams to scale campaigns efficiently and deliver measurable results.

Kindly read through the job description below, and if you are interested in applying to the role, kindly fill out this application form:

Salary: ₱50,000–₱60,000

Setup: Full-time (Remote)

Experience: 3–5 years of experience

Key Responsibilities:

  • Plan, launch, optimize, and scale paid advertising campaigns across:

  • Meta Ads Manager (Facebook & Instagram)

  • TikTok Ads
  • TikTok Shop
  • Shopeem, Lazada Ads & CPaaS (not Essential)
  • Google Ads (Search, Display, YouTube, Shopping) (not Essential)
  • Manage and optimize monthly ad budgets of at least ₱500,000 with clear ROAS/CPA targets.
  • Analyze performance data, generate actionable insights, and implement optimization strategies.
  • Conduct A/B tests for creatives, audiences, and landing pages.
  • Collaborate with the creative team to request and refine ad assets for the best performance.
  • Prepare weekly and monthly performance reports with clear recommendations.
  • Ensure proper tracking setup (pixel, conversion API, UTM parameters, and platform integrations).
  • Identify new growth opportunities across platforms and marketplaces.
  • Stay updated with platform trends, best practices, algorithm updates, and new ad features.

Qualifications & Requirements:

  • 3–5 years of hands-on experience managing paid ads across Meta, TikTok, Google, and marketplace platforms.
  • Proven success managing high ad budgets (₱500k+ per month).

  • Strong understanding of:

  • Meta ads

  • CPaaS campaigns
  • Marketplace ads (Shopee, Lazada)
  • TikTok Shop ads and optimization
  • Strong analytical and problem-solving skills with the ability to interpret data and make strategic decisions.
  • Solid understanding of attribution, tracking, and conversion optimization.
  • Experience working with e-commerce brands is a plus.
  • Ability to work independently and in a fast-paced environment.
  • Must provide case studies or a portfolio showcasing successful campaigns.

Nice-to-Have Skills:

  • Experience with marketing automation tools.
  • Background in e-commerce growth, performance funnels, or CRO.
  • Familiarity with creative strategy for direct response advertising.

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