Brand Partnerships Officer
4 days ago
BRAND PARTNERSHIPS OFFICER (Implementation and Strategy)
Job Summary
The Brand Partnerships Officer (Implementation & Strategy) will spearhead our partnership
initiatives. This role encompasses the formulation of innovative strategies, the management
of partner relationships, and the execution of deliverables as per the agreements established
with the business team, all aimed at enhancing the visibility and impact of our partners'
brands. Additionally, the role involves contributing to the monthly KPI of the team.
Key Responsibilities:
● Develop and execute creative brand partnership strategies to achieve marketing
goals, including finding ideal partners, understanding their needs, and crafting win-win
proposals for adobo Magazine.
● Monitor the execution of partnership agreements by coordinating with internal teams
to deliver on product placements, co-branded marketing initiatives, and event
sponsorships, ensuring success.
● Ensure all partnership deliverables are met on time and to a high standard. This
includes coordinating with internal teams to ensure that all aspects of the partnership
agreement are fulfilled, such as product placements, co-branded marketing
materials, and event sponsorships.
● Act as the main point of contact for bridging communication between Business Team
and Internal Departments (Business, Editorial, Creative, Digital, etc.) for strategic
alignment and smooth operations.
● Helps in monitoring and analyzing the performance of partnerships, adapting
strategies as needed to optimize results.
● Manage and nurture internal relations including maintaining regular communication,
resolving issues, and identifying new collaboration opportunities.
● Support the team in achieving the monthly KPI target of PHP 400,000 by pitching to
minor clients and/or as approved by the Senior Brand Partnerships Manager.
Sanserif, Inc. | adobo Magazine
Regus CBD Ayala Centre Inc. 7th Floor Ascott Makati, Glorietta 4, Ayala Center, Makati City.
Tel.: | |
Duties and Responsibilities:
● Identify Potential Partners: Understand the brand's vision, mission, and goals, and then
identify potential partners who align with these.
● Achieve KPI Target: Contribute to the monthly KPI target of PHP 400,000, including
pitching to minor clients and/or as approved by the Senior Brand Partnerships
Manager.
● Develop Partnership Proposals: Create tailored proposals that provide mutual benefits.
● Coordinate with Internal Teams: Coordinate with internal teams to ensure the
fulfillment of all aspects of the partnership agreement.
● Facilitate Communication: Facilitate communication between the partner and various
internal departments.
● Creative Strategy Development: Formulate and implement innovative partnership
strategies that align with the brand and marketing objectives.
● Fulfilling Deliverables: Ensure the timely and high-quality delivery of all partnership
commitments.
● Cross-Departmental Liaison: Serve as the primary liaison for partners within the
organization.
● Prepare ad hoc copies, name studies, and pitch presentations, and confidently
present proposed ideas and executions to clients, showcasing their potential impact
and value.
● Oversee the production of all creative outputs related to these ideas, collaborating
closely with business, editorial, and creative teams to ensure seamless execution and
delivery of high-quality content.
Qualifications:
● Proven experience in brand strategy, partnership development, and implementation.
● Strong understanding of the advertising and creative industries.
● Excellent communication, negotiation, and project management skills.
● Ability to work collaboratively in a dynamic, fast-paced environment.
You must possess a strong background in journalism, communications, or marketing, with a
proven track record of developing compelling and impactful content strategies. You will be
responsible for researching and identifying key audience insights, content opportunities, and
distribution channels to effectively reach and resonate with our target audience.
Additionally, you will collaborate closely with our Business, Editorial, and Creative teams to
ensure that our output aligns with brand guidelines, editorial standards, and client objectives.
In this role you will report to the Business Director and work alongside the Business, Editorial,
and Creative teams.
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