Brand Officer

6 days ago

Makati City, National Capital Region, Philippines PJ Lhuillier Group of Companies Full time ₱1,200,000 - ₱2,400,000 per year

Role Summary

The Brand Marketing Officer oversees the end-to-end branding process — from strategy development to campaign execution — ensuring that all marketing activities align with the company's identity, values, and business objectives.

Key Responsibilities

  • Brand Strategy & Positioning
  • Develop and implement brand strategies that enhance recognition, loyalty, and market share.
  • Campaign Development
  • Plan, execute, and monitor integrated marketing campaigns (digital, print, events, partnerships) to promote products and services.
  • Creative Direction
  • Work with designers, copywriters, and agencies to produce brand-compliant materials.
  • Market Research
  • Analyze market trends, competitor activities, and customer insights to refine brand messaging.
  • Partnership & Sponsorship Management
  • Collaborate with external partners to create co-branded campaigns and sponsorships.
  • Performance Tracking
  • Measure campaign effectiveness through KPIs such as brand awareness, engagement, and sales impact.
  • Internal Brand Advocacy
  • Ensure employees understand and represent the brand consistently.

Core Skills

  • Strong communication and storytelling abilities
  • Strategic and creative thinking
  • Project management skills
  • Knowledge of digital marketing, social media, and analytics tools
  • Understanding of consumer behavior and market dynamics

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