Brand Specialist/Officer

2 days ago

Paranaque City, Calabarzon, Philippines Leslie Corporation Full time ₱1,200,000 - ₱2,400,000 per year

The role involves creating and executing marketing plans to build brand awareness, drive customer engagement, and ensure brand consistency across all channels.

Main Duties, Responsibilities and Performance Indicators

  • Strategy Development
  • Market Research & Analysis
  • Product Development & Launches
  • Brand Communication & Public Relations
  • Team Leadership & Coordination
  • Franchisee Engagement & Support
  • Customer Insights & Behavior Analysis
  • Brand Performance Monitoring
  • Reporting and Administrative Support

Job Qualifications

  • Preferably a graduate of Business Studies/Administration/Management, Marketing or equivalent

●3-5 years experience in brand management, marketing, or a related role, preferably in the franchise or food industry

● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

● Familiarity with digital marketing tools (social media platforms, Google Analytics, email marketing software, etc.).

● Experience in market research, competitor analysis, and consumer behavior analysis.

● Strong analytical skills with the ability to interpret data and make data-driven decisions.

● Strong attention to detail and ability to manage multiple tasks simultaneously.

● Excellent written and verbal communication and presentation skills

● Strong leadership and interpersonal skills to collaborate with cross-functional teams and franchise partners.

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