Brand Manager

JOB PURPOSE

Lead and execute digital marketing strategies that drive brand awareness, customer engagement, and revenue growth across the Generika Drugstore retail business, franchising network, and key account partnerships.

Lead brand strategy development and management of Generika Drugstore Brand as a Franchise Business (B2B) and Corporate Accounts Partner (B2B2C).

SUMMARY OF RESPONSIBILITIES

• Develop and implement digital marketing strategies and executions (SEO/SEM, email, social media, display, affiliate, content) across retail, franchising, and key account channels
• Launch and manage digital campaigns across platforms like Meta, YouTube, Tiktok, Google, etc., for brand/products, franchise recruitment, and B2B initiatives
• Lead marketing support to e-commerce team.
• Lead the creative development process and execution of B2B brand communications campaigns, national and local advertising and digital media campaigns
• Lead a mix of marketing projects to show breadth and depth of leadership
• Oversee performance analytics and optimize digital channels
• Oversee community management, website update and maintenance
• Collaborate with Brand, Trade Marketing, Network Expansion, and Digital Key Accounts Accounts on the planning, execution, and optimization of digital campaign communications and programs
• Manage and provide direction to Generika's Digital, Creative, and Media Agencies.
• Monitors competitor digital activities across retail and B2B sectors as well as digital trends to provide recommendations for brand and product development
• Monitors and control expenses within allotted budget.

JOB REQUIREMENTS

A.    EDUCATION & EXPERIENCE

·       Bachelor`s Degree in Business Administration, Management, Marketing, Communication or related field

·       A degree or certification in Digital Marketing, Data Analytics, or Brand Strategy is preferred

·       Minimum 5 years of progressively responsible, verifiable experience in brand and digital marketing, with at least 2 years in a managerial or strategic role

·       Proven track record in managing multi-channel digital campaigns (like SEO/SEM, email, social media, content, etc)

·       Experience in pharmaceutical, healthcare, or retail sectors is highly desirable

·       Exposure to franchising and B2B marketing strategies is a strong advantage

·       Familiarity with compliance and regulatory standards in pharma marketing

B.    COMPETENCIES

• Excellent leadership, communication, and cross-functional collaboration skills
• Has strategic thinking skills, creative, results oriented, and has the tenacity to sell ideas
• Proficiency in digital tools: Google Ads, Meta Business Suite, email automation platforms, CRM systems
• Strong analytical skills with experience in Google Analytics, Data Studio, or similar platforms
• Good "people skills" for building relationships with colleagues at all levels
• Ability to manage budgets, vendors, and performance metrics across diverse business units

PHYSICAL DEMAND & WORKING ENVIRONMENT

The working condition is generally high pressured and demanding. Regular hours of work per week (44hours) is acceptable to get the job done, however at critical points, the brand manager for digital marketing and B2B is expected to render extra hours to finish the task or meet deadlines. Although the position requires being at the office, travel is likely a component of the job for meetings with agencies, different suppliers, etc., which are sometimes out of the normal office hours. Being a brand manager is a physically, emotionally and mentally demanding job, suited to motivated individuals who have the passion to work hard and strive for success. The position requires someone who can work in a fast-paced environment with emphasis on collective and collaborative teamwork.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE AN EMPLOYMENT AGREEMENT. Nothing in this job description restricts company's ability to assign, reassign or eliminate duties and responsibilities of this job at any time. It does not prescribe or restrict the tasks that may be assigned. This job description describes the organization's current assignment of essential functions. Those functions may change at any time as the needs of the organization change or for other reasons deemed appropriate by the company.