Brand Content Specialist

7 days ago

Paranaque City, Calabarzon, Philippines Essential Layer, Inc. Full time ₱420,000 per year

HYBRID WORK ARRANGEMENT

REQUIREMENTS:

  • Bachelor's degree in Mass Communication, Journalism, or related field.
  • At least 5 years of relevant experience in public relations, brand communications, or media relations.
  • Strong verbal and written communication skills
  • Expertise in using social media platforms to manage brand voice and engage with the public.
  • Excellent communication, problem-solving, and coordination skills.
  • Ability to adapt to a fast-paced, dynamic work environment.
  • Ability to work with minimal supervision.
  • High attention to detail and accuracy.

JOB DESCRIPTION:

Brand Promotion & PR

  • Develop and execute PR strategies to build brand awareness and strengthen Cottonique's positioning in the sustainable fashion and skin health space.
  • Write and distribute press releases, media pitches, and story angles to secure features in relevant outlets.
  • Maintain relationships with journalists, bloggers, and media partners.
  • Social Media Management
  • Plan, create, and publish engaging original content across social platforms (Instagram, TikTok, Facebook, X, LinkedIn).
  • Monitor trends, engage with followers, and grow Cottonique's digital community.
  • Track performance and optimize strategies based on analytics.

Influencer & Collaboration Outreach

  • Identify, negotiate, and manage collaborations with influencers, advocacy groups, and like-minded brands.
  • Build long-term relationships with partners aligned with Cottonique's values.
  • Coordinate affiliate/influencer campaigns and ensure brand guidelines are followed.

Content Creation

  • Write, design, and send newsletters that highlight product launches, promotions, and brand storytelling.
  • Create compelling copy and visuals for social media posts, blogs, and collaborations.
  • Ensure all content reflects Cottonique's brand voice, sustainability mission, and hypoallergenic focus.

Community Engagement

  • Actively participate in relevant forums, groups, and communities to position Cottonique as a thought leader in skin health and clean apparel.
  • Gather customer feedback and incorporate insights into PR initiatives.

Job Type: Full-time

Pay: Php25, Php35,000.00 per month

Benefits:

  • Life insurance
  • Promotion to permanent employee
  • Work from home

Education:

  • Bachelor's (Preferred)

Work Location: In person

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