Social Media Specialist

Craft Stories that Shape Global Education

Education goes digital, and so does your career. Here, you'll manage stories that travel faster than visas, engage students before they set foot on campus, and bridge cultures through content. Join the frontlines of international education and build a global career while helping learners achieve world-class futures.

What You'll Do

Be part of our client's team as a Social Media Specialist and manage daily digital interactions for international university accounts. You will coordinate content calendars, publish engaging posts, moderate communities, and track performance to deliver strategic, student-first content that drives engagement and brand visibility.

Role Snapshot

Employment type: Full-time

Shift: Day Shift

Work setup: Hybrid (after probationary), Makati

What's in It for You

• Day 1 HMO coverage with free dependent
• Competitive salary package
• Hybrid work arrangement
• Prime Makati location (near MRT, restaurants, banks)
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Free 24/7 access to office gyms (Ortigas and Makati) with a physical trainer
• Exclusive lifestyle perks (hotel, restaurant discounts, and more)
• Unlimited referral incentives
• Standard government and Emapta benefits
• 20 annual leaves (5 convertible to cash)
• Fun engagement activities
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

What You'll Bring

Essential

• 3+ years of social media experience in a brand or agency setting
• Strong command of Instagram, Facebook, TikTok, and LinkedIn
• Proficiency in scheduling platforms (Hootsuite Enterprise preferred)
• Clear, engaging copywriting style with excellent attention to detail
• Strong time management and prioritization skills
• Collaborative mindset; effective in matrixed teams
• Ability to interpret data and make performance-driven decisions
• Deep understanding of social media trends and consumer behavior
• Ability to manage a diverse workload efficiently
• Fluency in English
• Flexibility, adaptability, and ability to work independently and in teams
• Proficiency in IT tools, including MS Word, Excel, and Outlook (or similar)

Desirable

• Professional qualification(s) in Marketing & Communications
• Experience in international education or student-facing roles
• CapCut/Canva proficiency for light editing
• Familiarity with GA4, Talkwalker, and accessibility best practices
• Cross-cultural awareness or fluency in another language (Arabic or Chinese preferred)
• Experience briefing creative teams or collaborating with in-house production teams
• Working knowledge of SEO and blog publishing processes
• Experience in international contexts or with diverse nationalities and backgrounds
• Understanding of A/B testing and optimization techniques

Your Day-to-Day Impact

• Execute daily posts, schedules, and moderation for assigned accounts, ensuring timely responses and community management in line with safeguarding policy
• Coordinate publishing schedules and seasonal content calendars aligned with the student lifecycle (arrivals, visa deadlines, scholarships, etc.)
• Coordinate creative assets with the Creative Hub and prepare final posts using Hootsuite Enterprise and Meta Business Suite, including copywriting, formatting, link tracking (UTMs), alt-text checks, and tagging
• Monitor and moderate comments, direct messages, and live engagement (e.g., stories, Q&As); escalate sentiment issues to the global team when necessary
• Support community engagement during high-volume periods (e.g., arrivals, orientation, campaigns)
• Track platform performance metrics and generate weekly and monthly reports using Hootsuite, GA4, Meta Business Suite, and Talkwalker
• Report monthly on performance trends and provide data-led recommendations for improvement
• Collaborate with regional and center marketers to ensure local campaign alignment and timely call-to-actions
• Adhere to brand, accessibility, and safeguarding guidelines

Who You'll Work With

Our client, INTO University Partnerships, is a global education organization collaborating with universities across the US, UK, and Australia. Their mission is to transform student success by connecting learners with top-tier academic opportunities worldwide. Since 2005, they've partnered with more than 30 universities, supported over 130,000 students from 190 countries, and earned multiple awards for innovation in education and student support. With a presence in over 120 countries and 1,500 staff worldwide, INTO continues to lead international education by combining academic excellence with global career pathways.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra