Sales Officer

Job Summary:

We are seeking a dynamic and results-driven Sales Officer to promote and sell our cold

and dry storage solutions as well as refrigerated trucking (reefer) services. The

ideal candidate will have a strong background in B2B sales, logistics, or supply chain,

with a proven ability to build client relationships, understand temperature-controlled

logistics, and close deals in a competitive market.

Key Responsibilities:

1. Business Development

● Identify potential clients requiring cold/dry storage or refrigerated

transportation services.

● Build and maintain a qualified pipeline of leads and prospects.

● Initiate contact through calls, emails, and client visits to present service

offerings.

● Schedule meetings and presentations with key decision-makers.

● Deliver professional presentations highlighting service capabilities, rates, and

value propositions.

● Recommend and propose new services based on market needs.

● Negotiate pricing, contract terms, and service level agreements (SLAs) within

defined profitability parameters.

2. Key Account Management & Customer Support

● Act as the main point of contact for assigned clients.

● Collaborate with operations and logistics teams to ensure smooth onboarding

and service execution.

● Monitor client usage of storage and reefer services and identify upselling

opportunities.

Address client queries, complaints, and service-related concerns promptly.

● Coordinate with warehouse and transport managers to enhance service quality

and resolve issues.

● Liaise with the Finance department for claims resolution and accounts

receivable tracking.3. Market Intelligence & Networking

● Monitor competitor pricing, capacity, and service offerings.

● Attend industry exhibitions, trade shows, and networking events to generate

new leads.

Stay updated with cold chain logistics regulations, safety standards, and industry

trends.

4. Reporting & Documentation

● Maintain accurate records of all sales activities, client interactions, proposals,

and contracts.

● Submit regular (weekly/monthly) sales performance reports including KPIs

such as leads generated, conversions, and revenue achieved.

5. Administrative Duties

● Prepare sales forecasts and contribute to the budgeting process.

● Maintain updated service brochures, pricing schedules, and promotional

materials.

Required Skills & Qualifications:

Core Sales Skills

● Proven B2B sales and negotiation expertise.

● Strong ability in lead generation, cold calling, and prospecting.

● Effective key account management and customer retention skills.

● Familiarity with contract review and service agreement management.

Industry-Specific Knowledge (Logistics, Warehousing, FMCG)

● Understanding of cold chain logistics, including storage conditions and

compliance requirements.

● Experience in refrigerated transport operations, fleet scheduling, and routing.

● Knowledge of sectors like food & beverage, pharmaceuticals, seafood,

agriculture, and FMCG.

● Awareness of regulatory permits and documentation for reefer operations.

Soft Skills

● Excellent communication and presentation abilities.

● Strong relationship-building and networking capabilities.

● Effective problem-solving and client issue resolution.

● Analytical mindset for sales performance tracking and market analysis.

● Time management and multitasking efficiency.● Client-centric approach with a focus on service excellence.

Technical & Digital Proficiency

● Proficient in Microsoft Office Suite (especially Excel and PowerPoint).

● Familiarity with logistics/fleet tracking software for reefer operations.

● Basic knowledge of digital tools such as LinkedIn and email marketing platforms

for lead generation.

Education & Experience:

● Bachelor's degree in Business, Marketing, Logistics, or a related field.

● 2–5 years of relevant sales experience in logistics, cold storage, or transportation

sectors.

● Prior experience in cold chain or reefer transport services is highly preferred.

Work Conditions:

● Field-based sales role involving regular travel for client visits and site

inspections.

● May require occasional work outside standard business hours based on client needs.