Marketing Director

Marketing Director develops and executes comprehensive national and regional marketing strategies to increase brand awareness and drive sales of electric vehicles, focusing on integrated campaigns (ATL, BTL), digital initiatives, and public relations to achieve business goals. Key responsibilities include managing brand image, building partnerships with media and influencers, analyzing market trends, overseeing marketing budgets, and collaborating with sales teams and dealers to ensure market leadership and a strong customer experience. Key Responsibilities

• Strategy Development: Create and implement national or regional marketing and PR strategies aligned with global and local objectives.
• Brand Management: Lead brand image shaping and reputation management, ensuring a consistent and positive brand message across all platforms.
• Market & Consumer Analysis: Analyze competitor dynamics, consumer trends, and market data to identify opportunities and refine strategies.
• Campaign Execution: Plan and execute high-impact marketing activities such as product launches, test drives, digital challenges, and social media campaigns.
• Public Relations: Establish and maintain partnerships with media, Key Opinion Leaders (KOLs), and industry experts to secure positive media exposure.
• Digital & Experiential Marketing: Develop and manage integrated marketing campaigns focusing on digital platforms and experiential marketing to drive leads and engagement.
• Dealer & Stakeholder Collaboration: Work closely with dealerships, charging networks, government agencies, and other stakeholders to expand reach and enhance online-offline conversion paths.

A BYD Marketing Director develops and executes comprehensive national and regional marketing strategies to increase brand awareness and drive sales of electric vehicles, focusing on integrated campaigns (ATL, BTL), digital initiatives, and public relations to achieve business goals. Key responsibilities include managing brand image, building partnerships with media and influencers, analyzing market trends, overseeing marketing budgets, and collaborating with sales teams and dealers to ensure market leadership and a strong customer experience. Key Responsibilities

• Strategy Development:Create and implement national or regional marketing and PR strategies aligned with global and local objectives.

Required Skills & Experience

• Marketing Expertise: Proven track record in strategic planning, integrated marketing campaigns, and budget management.
• Communication Skills: Excellent written and verbal communication, presentation, and storytelling abilities.
• Analytical & Data-Driven: Strong analytical skills to interpret market insights, customer feedback, and campaign performance.
• Digital Proficiency: Expertise in digital marketing, CRM tools, and marketing analytics platforms.
• Project Management: Strong ability to plan, coordinate, and execute multiple initiatives on time and within budget.
• Automotive/EV Experience: Significant experience in the automotive or electric vehicle (EV) sector.
• Brand Management: Lead brand image shaping and reputation management, ensuring a consistent and positive brand message across all platforms.
• Market & Consumer Analysis: Analyze competitor dynamics, consumer trends, and market data to identify opportunities and refine strategies.
• Campaign Execution: Plan and execute high-impact marketing activities such as product launches, test drives, digital challenges, and social media campaigns.
• Public Relations: Establish and maintain partnerships with media, Key Opinion Leaders (KOLs), and industry experts to secure positive media exposure.
• Digital & Experiential Marketing: Develop and manage integrated marketing campaigns focusing on digital platforms and experiential marketing to drive leads and engagement.
• Dealer & Stakeholder Collaboration: Work closely with dealerships, charging networks, government agencies, and other stakeholders to expand reach and enhance online-offline conversion paths.
• Team Leadership: Lead, manage, and motivate the local marketing team, fostering a collaborative and innovative environment.

Job Types: Full-time, Permanent

Pay: Php90, Php145,000.00 per month

Application Question(s):

• Do you have experience in the Automotive Industry, especially in Electric Vehicles (EVs) or Hybrid Cars?

Work Location: In person