Director of Go-To-Market
5 days ago
The ideal candidate is an operator-disruptor — hands-on, metrics-driven, and experienced in scaling SaaS go-to-market engines.
KEY RESPOSIBILITIES
- Own lab and dentist acquisition strategy through PLG loops and enterprise sales playbooks.
- Build, launch, and manage channel and partner programs to accelerate growth.
- Lead demand generation and outbound efforts to create and convert qualified pipeline.
- Oversee Revenue Operations (RevOps), ensuring clean funnel analytics and reporting.
- Drive accountability for CAC payback, NRR, and GRR across GTM motions.
- Align GTM strategy with Product, Operations, and Customer Success teams.
- Create and optimize sales playbooks, training, and enablement tools for revenue teams.
- Manage and scale a high-performing GTM team with a focus on execution excellence.
- 10+ years of experience in Go-To-Market, Revenue, or Commercial leadership roles, preferably in SaaS or healthtech.
- Proven track record of delivering ARR growth with disciplined CAC/payback management.
- Experience running both PLG models and enterprise sales motions.
- Hands-on expertise with HubSpot, Salesforce, Marketo, and funnel analytics tools.
- Strong background in demand generation, outbound campaigns, and RevOps.
- Skilled at building and executing partner/channel programs.
- Data-driven leader with strong analytical, strategic, and operational skills.
- Entrepreneurial mindset: an operator-disruptor, not just a corporate marketer.
- Excellent leadership and communication skills with the ability to align cross-functional teams.
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