Creative Director

3 days ago

Taguig, National Capital Region, Philippines FunJobs Worldwide Full time $104,000 - $130,878 per year

Position Overview:-

We are seeking a highly strategic and innovative 
Creative Director
 to lead the Creative Department under the Marketing Division. This role requires a strong background in both agency and client-side environments, with proven expertise in developing and executing impactful creative campaigns that drive brand growth. The ideal candidate should be comfortable working in English as a professional working language.

Key Responsibilities:-

Creative Leadership

  • Lead the development of innovative creative concepts, visual direction, and campaign strategies aligned with brand objectives.
  • Oversee the full creative process from ideation to final production, ensuring high-quality delivery across all marketing channels.
  • Provide clear creative direction, mentorship, and feedback to designers, copywriters, and cross-functional creative teams.

User Research & Insights

  • Apply 
    user research methodologies
     to deeply understand audience needs, preferences, and behaviors.
  • Segment target audiences effectively (e.g., gender-based differences, generational differences, consumer journey mapping).
  • Translate research insights into actionable creative strategies that resonate with specific target groups.

Creative Process & Validation

  • Establish a structured creative workflow:
  • Ideation
     – Generate and evaluate creative ideas based on brand strategy and research.
  • Methodology & Validation
     – Develop frameworks and validate concepts through structured testing, feedback loops, and market analysis.
  • Artistic Refinement
    – guide the visual and design teams through execution, ensuring alignment with brand identity and market appeal and drive consistency and excellence across all creative outputs.

Collaboration & Cross-Functional Alignment

  • Partner with Marketing, Product, and Business Development teams to ensure creative strategies align with overall company goals.
  • Liaise with external agencies, vendors, and stakeholders to ensure seamless execution of creative projects.

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