Marketing Channel Director

2 weeks ago

Taguig, National Capital Region, Philippines FunJobs Worldwide Full time

This role seeks a dynamic, visionary leader who can seamlessly integrate strategic thinking,

innovation, and execution to drive marketing success across key digital channels.

  1. Experience and Expertise:

  2. Proven track record in managing multiple marketing channels, particularly Grab, GCash,

Viber, and similar platforms.

  • Strong understanding of consumer behavior and platform-specific features.

  • Leadership and Collaboration:

  • Experience leading teams, fostering innovation, and working across departments to

achieve shared goals.

  1. Strategic Thinking:

  2. Ability to design and implement forward-thinking marketing strategies that drive growth.

  3. Results-Oriented Approach:

  4. Passion for delivering measurable results and continuously optimizing strategies for

success.

  1. Analytical and Creative Skills:

  2. Proficiency in analyzing campaign performance and translating insights into actionable

strategies.

  • Creativity in designing campaigns that resonate with diverse audiences.

  • Resource Management:

  • Skilled in managing budgets and ensuring efficient use of resources to maximize impact.

Job Summary:

We are seeking an experienced and strategic Marketing Channel Director to lead and optimize

the management of our key marketing channels, including Grab, GCash, Viber, and other digital

platforms. The ideal candidate will be responsible for developing and executing channel

specific marketing strategies, building strong partnerships, and driving growth through

innovative campaigns.

This role requires a visionary leader who can integrate data-driven insights, foster collaboration,

and deliver measurable results while ensuring brand consistency across all touchpoints.

Key Responsibilities: -

Strategy Development:

  • Design and implement comprehensive marketing strategies tailored to specific channels

like Grab, GCash, and Viber.

  • Identify and capitalize on emerging trends within each platform to maximize customer

engagement and revenue.

Channel Management:

  • Oversee the end-to-end management of over 20 digital marketing channels, ensuring

alignment with overall business objectives.

  • Build and nurture strategic partnerships with channel representatives to unlock co

marketing opportunities.

Campaign Execution:

  • Develop and execute integrated marketing campaigns, leveraging the unique features of

each platform to drive conversions and brand visibility.

  • Collaborate with creative teams to produce tailored content that resonates with target

audiences.

Performance Monitoring:

  • Analyze campaign performance across channels using key metrics and KPIs.
  • Provide regular reports and actionable insights to improve ROI and guide future

strategies.

Collaboration and Leadership:

  • Partner with cross-functional teams, including branding, product, and data analytics, to

ensure cohesive execution of channel strategies.

  • Lead a team of channel marketing leaders, fostering a culture of innovation,

collaboration, and continuous improvement.

Budget Management:

  • Manage the budget allocated for channel marketing activities, ensuring cost efficiency

and maximum impact.

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