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Marketing Communications Supervisor

2 weeks ago

Malabon, Philippines Lifestrong Marketing Inc. Full time

Job Objective:

  • The Marketing Communication Supervisor plays a key role in overseeing and executing brand communication strategies, product campaigns, trade activations, and corporate communications. The role focuses on managing budgets, ensuring campaign alignment across departments, supervising promotions, coordinating PR and influencer efforts, and executing paid media initiatives. The Supervisor also supports internal communication efforts and corporate branding to strengthen both consumer and employer brand presence.

Duties & Responsibilities:

Budget Management

  • Manage campaign budgets to ensure cost-efficiency and compliance with company budget guidelines.
  • Monitor and track budget utilization across campaigns, trade activations, and media buys.

Campaign Execution

  • Align with Brand Managers and Key Account Managers on campaign guidelines, calendars, and execution plans..
  • Supervise activations of promotions (offline and online), ensuring alignment with brand and account objectives.
  • Oversee influencer marketing initiatives in relation to brand campaigns.
  • Conduct post-marketing analysis to evaluate campaign effectiveness and recommend improvements.
  • Research market trends, competitor activities, and industry best practices to enhance campaign strategies.

Public Relations

  • Coordinate with press and media for PR kit distribution, press releases, and event coverage.
  • Develop informative and engaging communication materials such as newsletters, media reports, and event write-ups.
  • Lead the Creative Services Team in crafting communication and marketing strategies for company promotions and events.

Corporate & Employer Marketing

  • Oversee corporate social media accounts (e.g., LinkedIn, Facebook) to strengthen employer branding and corporate reputation.
  • Manage communications for corporate events, internal campaigns, and press releases.

Reports & Analysis

  • Consolidate campaign performance reports, including trade activations, PR efforts, digital campaigns, and influencer/KOL outputs.
  • Provide insights and recommendations based on campaign analytics, consumer engagement, and market trends.

General Supervision & Support

  • Supervise the MarComm team members and provide guidance on execution of marketing activities.
  • Ensure timely communication and collaboration with Brand, Sales, Trade, and Product Development teams.
  • Maintain accurate documentation of campaign plans, budgets, and results for reporting.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience in marketing communications, with at least 2 years in a supervisory role.

Job Type: Full-time

Benefits:

  • Company events
  • Employee discount
  • Health insurance
  • Opportunities for promotion
  • Promotion to permanent employee

Work Location: In person