Creative Lead

Job Objective

• Responsible for overseeing and managing the creative team within the marketing department. The role involves guiding the conceptualization, development, and execution of creative projects, ensuring that they align with the company's brand identity and meet business objectives. The Creative Supervisor works closely with various stakeholders, including artists, copywriters, brand managers and other departments, to deliver high-quality creative work within set timelines and budgets.

Duties & Responsibilities:

Creative Leadership:

• Lead and inspire the creative team, providing clear direction, feedback, and mentorship to designers, copywriters, and other creative professionals.
• Ensure the team is motivated, productive, and consistently pushing creative boundaries while adhering to brand guidelines.
• Foster a collaborative, innovative environment where team members can contribute ideas, take creative risks, and develop their skills.

Creative Concept Development:

• Work closely with clients, brand managers, and other departments to understand project objectives, target audiences, and brand positioning.
• Lead brainstorming sessions to generate creative concepts and innovative solutions for marketing campaigns, advertisements, digital content, and more.
• Guide the team in developing strong, on-brand creative concepts that resonate with target audiences.

Project Management and Execution:

• Oversee the end-to-end creative process, from concept development through to final execution, ensuring timely delivery of creative materials.
• Work with project managers and other team leads to establish project timelines, milestones, and resource allocation.
• Ensure all creative projects meet quality standards, brand consistency, and are delivered on time and within budget.

Collaboration and Communication:

• Collaborate with cross-functional teams, including marketing, digital, sales, and product teams, to ensure alignment and integration of creative strategies with overall business objectives.
• Present and pitch creative concepts and final deliverables to clients, senior leadership, or stakeholders, effectively communicating ideas and strategies.
• Coordinate with external vendors, agencies, or freelancers as needed, managing relationships and ensuring that work meets expectations.

Brand and Visual Identity Management:

• Ensure all creative output aligns with the company's brand guidelines, visual identity, and messaging.
• Maintain consistency across all marketing channels (digital, print, social media, etc.), ensuring a unified brand presence.
• Conduct regular audits of the creative work to ensure the brand's tone, voice, and visual style are consistently applied.

Feedback and Quality Control:

• Review and provide constructive feedback on all creative deliverables before they are presented to clients or launched.
• Ensure that all creative work meets the highest standards in terms of design, copywriting, user experience (UX), and overall execution.
• Manage revisions and adjustments to creative concepts and outputs based on feedback from clients, leadership, or stakeholders.

Team Development and Training:

• Provide ongoing mentorship, coaching, and performance reviews for creative team members, fostering professional growth and development.
• Identify skill gaps within the team and organize training sessions or workshops to enhance team members' creative and technical capabilities.
• Stay updated on industry trends, design tools, and creative best practices, sharing knowledge with the team to keep them at the cutting edge.

Resource and Budget Management:

• Allocate resources effectively across projects, ensuring that the team has the tools, time, and support needed to succeed.
• Manage budgets for creative projects, working within allocated financial constraints and making sure projects stay on budget without compromising quality.
• Negotiate with vendors and contractors for services or resources required for creative campaigns.

Creative Strategy Alignment:

• Work closely with the marketing and strategy teams to ensure creative work aligns with overall marketing strategies, audience personas, and key performance indicators (KPIs).
• Contribute to strategic discussions regarding content and campaign directions, helping to shape and refine the creative vision for the brand.

Reporting and Performance Analysis:

• Monitor the performance of creative projects, assessing their impact and effectiveness in achieving campaign goals.
• Provide regular updates and reports to leadership on the progress of creative initiatives, highlighting successes and areas for improvement.
• Use insights from performance data to inform future creative decisions and strategies.

Qualifications:

• Bachelor's degree in Graphic Design, Fine Arts, Advertising, Marketing, or a related field.
• 3+ years of experience in a creative role, with at least 2 years in a leadership or supervisory position. Experience in a creative agency or corporate marketing department is preferred.

Job Type: Full-time

Benefits:

• Company events
• Employee discount
• Health insurance
• Opportunities for promotion
• Promotion to permanent employee

Work Location: In person