Creative Supervisor

3 days ago

Malabon Metro Manila, Philippines Lifestrong Marketing Inc. Full time

  • Creative Leadership:

  • Lead and inspire the creative team, providing clear direction, feedback, and mentorship to designers, copywriters, and other creative professionals.

  • Ensure the team is motivated, productive, and consistently pushing creative boundaries while adhering to brand guidelines.
  • Foster a collaborative, innovative environment where team members can contribute ideas, take creative risks, and develop their skills.

  • Creative Concept Development:

  • Work closely with clients, brand managers, and other departments to understand project objectives, target audiences, and brand positioning.

  • Lead brainstorming sessions to generate creative concepts and innovative solutions for marketing campaigns, advertisements, digital content, and more.
  • Guide the team in developing strong, on-brand creative concepts that resonate with target audiences.

  • Project Management and Execution:

  • Oversee the end-to-end creative process, from concept development through to final execution, ensuring timely delivery of creative materials.

  • Work with project managers and other team leads to establish project timelines, milestones, and resource allocation.
  • Ensure all creative projects meet quality standards, brand consistency, and are delivered on time and within budget.

  • Collaboration and Communication:

  • Collaborate with cross-functional teams, including marketing, digital, sales, and product teams, to ensure alignment and integration of creative strategies with overall business objectives.

  • Present and pitch creative concepts and final deliverables to clients, senior leadership, or stakeholders, effectively communicating ideas and strategies.
  • Coordinate with external vendors, agencies, or freelancers as needed, managing relationships and ensuring that work meets expectations.

  • Brand and Visual Identity Management:

  • Ensure all creative output aligns with the company's brand guidelines, visual identity, and messaging.

  • Maintain consistency across all marketing channels (digital, print, social media, etc.), ensuring a unified brand presence.
  • Conduct regular audits of the creative work to ensure the brand's tone, voice, and visual style are consistently applied.

  • Feedback and Quality Control:

  • Review and provide constructive feedback on all creative deliverables before they are presented to clients or launched.

  • Ensure that all creative work meets the highest standards in terms of design, copywriting, user experience (UX), and overall execution.
  • Manage revisions and adjustments to creative concepts and outputs based on feedback from clients, leadership, or stakeholders.

  • Team Development and Training:

  • Provide ongoing mentorship, coaching, and performance reviews for creative team members, fostering professional growth and development.

  • Identify skill gaps within the team and organize training sessions or workshops to enhance team members' creative and technical capabilities.
  • Stay updated on industry trends, design tools, and creative best practices, sharing knowledge with the team to keep them at the cutting edge.

  • Resource and Budget Management:

  • Allocate resources effectively across projects, ensuring that the team has the tools, time, and support needed to succeed.

  • Manage budgets for creative projects, working within allocated financial constraints and making sure projects stay on budget without compromising quality.
  • Negotiate with vendors and contractors for services or resources required for creative campaigns.

  • Creative Strategy Alignment:

  • Work closely with the marketing and strategy teams to ensure creative work aligns with overall marketing strategies, audience personas, and key performance indicators (KPIs).

  • Contribute to strategic discussions regarding content and campaign directions, helping to shape and refine the creative vision for the brand.

  • Reporting and Performance Analysis:

  • Monitor the performance of creative projects, assessing their impact and effectiveness in achieving campaign goals.

  • Provide regular updates and reports to leadership on the progress of creative initiatives, highlighting successes and areas for improvement.
  • Use insights from performance data to inform future creative decisions and strategies.

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