Marketing Manager

3 days ago

Makati City, National Capital Region, Philippines Stronghold Insurance Full time ₱1,200,000 - ₱2,400,000 per year

Key Responsibilities:

  • Developing Marketing Strategies: This includes identifying target audiences, establishing brand positioning, and creating comprehensive marketing plans with specific goals across different channels.
  • Managing Marketing Campaigns: This involves overseeing the execution of marketing programs, from start to finish, leveraging internal support and fostering collaboration.
  • Analyzing Campaign Performance: Marketing managers track and analyze the effectiveness of campaigns, using data and analytics to identify areas for improvement and optimize future efforts.
  • Budget Management: They are responsible for creating and managing marketing budgets, ensuring efficient allocation of resources.
  • Content Creation and Management: This includes creating compelling marketing content, such as social media content, and presentations.
  • Market Research and Analysis: They conduct market research to understand consumer trends, identify potential markets, and analyze competitor activity.
  • Team Leadership and Collaboration: Marketing managers often lead and mentor marketing teams, while also collaborating with other departments like sales, product development, and design.

Essential Skills:

  • Communication and Negotiation: Effective communication is crucial for conveying marketing strategies and collaborating with various stakeholders.
  • Analytical Skills: Analyzing campaign data and market research to make informed decisions is essential.
  • Project Management: Managing multiple projects, deadlines, and budgets requires strong project management skills.
  • Creative Thinking: Developing innovative marketing campaigns and content requires creative thinking and problem-solving.
  • Technical Skills: Understanding digital marketing platforms, social media management, and marketing automation tools is important.
  • Leadership and Team Management: Marketing managers often lead teams and require strong leadership and team management skills.

Job Type: Full-time

Education:

  • Bachelor's (Required)

Work Location: In person

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