Marketing Manager

2 weeks ago

Caloocan City, National Capital Region, Philippines Lifestrong Marketing Inc. Full time

The Marketing Manager will be responsible for developing and executing effective marketing strategies to enhance brand sale performance. Oversees the cohesiveness of the marketing campaign, social media management, influencer marketing and trade activations. Capable of communicating to all levels in the organization and able to express ideas clearly, creative, resourceful, with strong attention to detail without missing the overall objective are essential for this role.

Marketing Campaign Conceptualization and Execution

  • Responsible for the marketing campaign direction and monitors growth of the brand.
  • Build marketing campaign to enhance brand awareness, consideration and conversion.
  • Ensures that the marketing campaign are communicated throughout all online and offine execcutions.
  • Create and update Estimated Date of Execution (EDE), Monthly Deck, Quarterly Influencer Plan and Annual Communication Plan.
  • Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown.
  • Address product concerns from customer and partner accounts.
  • Propose, prepare the contract, and manage celebrity endorsers to ensure positive impact to the brand.

Influencer Marketing and Social Media Management

  • Generate influencer marketing plan and make sure all products that need attention are covered.
  • Conceptualize the narratives of content to be produced by the influencer.
  • Chooses and approves the Macro or Micro KOL to be seeded by the brand
  • Coordination with high profile vloggers in the absence of Brand Associate.
  • Ensure all materials are posted on time, with correct product details such as prices & benefits, and are available in-store and online stores.
  • Analyze of monthly social media report together with Social Media Specialist and Brand Associate.
  • Oversee the management of the Social Media Platforms ( Facebook, Instagram, Tiktok etc. )
  • Identify what products to highlight.
  • Check and provide revisions to improve artworks and make sure they are within specification.
  • Monitor market trends and competitors' activities to make sure brand marketing is timely and relevant.

Event Management

  • Prepare and present event & shoot concepts with media plan relevant to the brand campaign and product launches.
  • Prepare a checklist that covers all angles of the event such as Timeline, PR, Program, Role Assignment, Collaterals and other end to end media requirements.
  • Ensure all venue permits are secured for Ingress and Egress.
  • Ensure all collaterals and materials are in place for the Event.
  • Manage the budget of the event.
  • Coordination with client, suppliers and 3rd party agencies.
  • Generate Post Event Report.

Trade Marketing Promotions

  • Evaluates marketing and promotional programs effectiveness.
  • Prepares and reviews trade marketing support to ensure proper trade execution.
  • Coordinate with Trade Marketing on Shelf Display, Top Shelf Implementation, New Items and other Marketing Execution.
  • Facilitate Brand Training for the Trade Marketing team with the Brand Supervisor and Brand Associate.
  • Schedule Trade Check with Trade Marketing.

Team Management:

  • Facilitates requests for manpower requisition and performance evaluation for regularization.
  • Lead, motivate, and coach a team of brand associates and marketing artists.
  • Delegate tasks and projects effectively, ensuring timely completion and high-quality results.
  • Foster a positive and collaborative work environment.
  • Measure team performance through submission of Quarterly KPI report.

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