Trade Marketing Manager

2 hours ago

Caloocan City, National Capital Region, Philippines Lifestrong Marketing Inc. Full time ₱2,000,000 - ₱2,500,000 per year

The
Trade Marketing Manager
will develop, implement and evaluate trade marketing activities and campaigns. This role will oversee a team of trade marketing specialists, coordinators, promodisers, beauty consultants and collaborating with other departments such as sales, marketing and product development. Attention to detail, proactive, organizational and communication skills are essential for this position.

Team Leader

  • Propose programs, policy and workflow to manage work performance of trade marketing specialists, coordinators, promodisers and beauty consultants
  • Screening, hiring and evaluating of trade marketing personnel
  • Execute incentive programs of roving promodisers and beauty consultants
  • Motivate and train beauty consultants to achieve the sales target
  • Prepare relevant and insightful reports when aligning with management

Trade Marketing Execution and In-Store Promotions

  • Collaborate with sales and brand marketing team to execute trade marketing strategies across different distribution channels.
  • Develop trade marketing materials, including in-store fixtures and promotional collaterals.
  • Take lead in executing brand activation campaigns, aligning with overall marketing strategy and brand guidelines.
  • Coordinate with suppliers for timely delivery of event materials and services.
  • Participate in conceptualizing and implementing promotional campaigns.

Product Merchandising

  • Collaborate closely with sales on in store product availability, planogram execution and proper shelf display
  • Ensuring the presence of Class A must carried SKUs in stores
  • Monitor the FEFO stock movement to prevent expiry of items in store
  • Manage consignment stock requisition and replenishment
  • Monitoring on correct pricing, promo activities and discounting implementation
  • Assist in monitoring of new product launches and performance
  • Report on competitor new product launches and trade executions

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