Performance Meta and Optimization Specialist

1 day ago

Taguig, National Capital Region, Philippines Here & There Full time ₱420,000 per year

Job Description

Job Title:
Performance Meta and Optimization Specialist

Department: E-Commerce

Salary Range: P30,000 – P35,000 per month

Work Setup: Hybrid

Job Overview

The Performance Meta and Optimization Specialist is responsible for developing, managing, and optimizing digital marketing campaigns across Meta and other performance channels. This role leverages data-driven insights, creative strategy, and product optimization to enhance user engagement, improve conversion rates, and support the company's overall marketing and business objectives.

Key Responsibilities

Performance Marketing

  • Focuses on measurable results such as conversions, CTR, and ROI
  • Implement strategies including Meta Ads, CPAS, retargeting, and influencer marketing.
  • Utilize analytics and performance insights to continuously improve campaign results.

Creatives for Wireframes

  • Develop visuals that align with early-stage wireframes to communicate ideas effectively.
  • Ensure clarity in user flow, messaging, and key value propositions.
  • Create simple, clean designs that clearly illustrate user journeys and enhance usability.

Product / Listing Optimization

  • Optimize product listings based on performance data and user feedback.
  • Conduct A/B testing on headlines, CTAs, and visuals to improve engagement and conversion.
  • Use heatmaps, analytics, and user testing to identify user pain points and optimize experience.
  • Campaign Enrollment
  • Customer Service
  • Account Health Monitoring

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1–2 years of experience in performance marketing, Meta Ads, or e-commerce optimization.
  • Proficiency in Meta Ads Manager, Google Analytics, Canva, Adobe Photoshop, and related digital marketing and creative tools.
  • Strong analytical, creative, and communication skills.
  • Attention to detail and ability to manage multiple projects simultaneously.

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