Performance Marketing Specialist

2 weeks ago

Taguig, National Capital Region, Philippines ZKTeco Solutions Full time ₱600,000 - ₱780,000 per year

Position Overview

We're seeking a detail-oriented and performance-driven Performance Marketing Specialist to support the strategy, planning, execution, and analysis of digital marketing campaigns. Based in Manila, this role works alongside the Senior Manager, Digital Marketing to deliver high-impact, insight-driven campaigns that advance recruitment, referral, and brand awareness goals.

This role focuses on optimizing digital campaigns across paid search, paid social, SEO, email marketing, and website performance — while also contributing to audience segmentation, landing page strategy, and campaign tracking. It's an ideal opportunity for someone who enjoys both the creative and analytical sides of digital marketing and is eager to grow into a leadership track.

Key Responsibilities

  • Support the execution and optimization of paid digital campaigns across Google Ads, Meta, LinkedIn, and other platforms.
  • Assist with keyword research, audience targeting, creative testing, and A/B experiments.
  • Monitor performance metrics and generate weekly/monthly campaign reports using Google Analytics, Jobvite, and other platforms.
  • Conduct SEO audits and support content optimization initiatives.
  • Partner with the Website Developer and Digital Marketing team to improve UX, page performance, and conversion paths.
  • Collaborate with the Social Media and Community Manager to ensure campaign alignment and optimize paid social performance.
  • Help implement email marketing strategies, including campaign setup, list segmentation, and drip automation.
  • Ensure proper tagging and tracking across platforms via Google Tag Manager and other tools.
  • Translate performance insights into tactical recommendations and contribute to campaign briefs and planning sessions.
  • Stay up to date with digital marketing trends, tools, and best practices.

Qualifications

  • 2–4 years of experience in a digital marketing or performance marketing role.
  • Proficiency with Google Ads, Google Analytics, Meta Ads Manager, SEO tools (e.g., SEMrush), and campaign reporting.
  • Familiarity with CRMs, marketing automation tools, and applicant tracking systems (Jobvite experience a plus).
  • Bonus: Experience supporting recruitment marketing or nonprofit campaigns.
  • Bonus: Experience with A/B testing, landing page optimization, and campaign tagging.

Job Types: Full-time, Permanent

Pay: Php55, Php65,000.00 per month

Benefits:

  • Health insurance
  • Opportunities for promotion
  • Paid training
  • Promotion to permanent employee

Experience:

  • performance marketing: 3 years (Preferred)

Work Location: In person

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