
Lead Generation Specialist
16 hours ago
DUTIES AND RESPONSIBILITIES:
- Make outbound calls to prospective clients to promote Real Estate Mortgage product and services.
- Qualify leads, and schedule appointments for the Loan Officer.
- Handle inbound inquiries and provide accurate information about Real Estate Mortgage.
- Maintain and detailed records of Calls, leads, and Follow-ups using Excel Monitoring.
- Follow up with leads to ensure consistent engagement and conversion.
- Handle inbound inquiries and provide product information in a professional manner.
- Achieve daily, weekly and monthly targets for lead generation and client outreach.
- Build Rapport with clients and maintain a professional communication style.
- Develop and execute online marketing campaigns across platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).
- Create engaging digital content to promote REM and build brand awareness.
- Manage company website and social media accounts to increase visibility and engagement.
- Utilize SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to drive traffic and generate qualified leads.
- Monitor, analyze, and report on campaign performance using digital analytics tools.
- Collaborate with the sales team to align online campaigns with business goals.
JOB SPECIFICATIONS:
- Bachelor's degree in Marketing, Business, or related field is an advantage.
- Training or certification in sales, customer service, or digital marketing is desirable.
- 1 years of experience in Web Marketing, telemarketing, tele sales, or customer service (preferred).
- Experience in real estate, mortgage, or financial services is an advantage.
- Excellent verbal communication and active listening skills.
- Also Strong persuasion, negotiation, and objection-handling abilities.
- Good interpersonal skills to build rapport with clients over the phone. With Time management and organizational skills.
- Familiarity with Google Analytics, Google Ads, Facebook Ads Manager, and other web analytics/advertising tools.
- Flexible work schedule when necessary (e.g., during property launches, online campaigns, or urgent marketing needs).
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