Senior Brand Manager
6 days ago
Key Responsibilities:
• Brand Strategy / Development:
o Develop and implement comprehensive brand strategies for OTC supplement products to achieve growth objectives and maximize market presence.
o Conduct market research and competitive analysis to identify trends, opportunities, and consumer needs.
o Define brand positioning, messaging, and value propositions to differentiate the brand in the marketplace.
• Marketing Plan Execution:
o Design and execute marketing campaigns, including digital marketing, social media, content marketing, and influencer partnerships.
o Manage the creation of marketing materials; including advertising, promotions, and product packaging, ensuring alignment with brand guidelines.
o Oversee digital marketing efforts, including SEO/SEM, email marketing, and online advertising to drive traffic and conversion.
• Key Account Management:
o Develop and implement strategic plans for key accounts to drive sales and increase brand visibility.
o Build and maintain strong relationships with key retail partners and distributors.
o Collaborate with the sales team to ensure alignment between brand strategies and sales objectives.
• Performance Monitoring and Reporting:
o Track and analyze brand performance metrics, including sales data, market share, and campaign effectiveness.
o Prepare regular reports and presentations updates, highlighting key insights and recommending actionable improvements.
o Monitor industry trends and adjust strategies as needed to stay competitive.
o Ensure successful execution of marketing initiatives
• Team Collaboration and Leadership:
o Provide guidance and support to key account specialists and collaborate with other departments, including sales, purchasing, RA, and finance.
o Manage external agencies and vendors as necessary to achieve marketing objectives.
Qualifications:
• Education:
o Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.
• Experience:
o Minimum of 5-7 years of experience in brand management, with a focus on consumer OTC supplements or related consumer health products.
o Proven experience in digital marketing, including SEO/SEM, social media, and online advertising.
o Demonstrated success in managing key accounts and executing marketing strategies.
• Skills:
o Strong understanding of brand management principles and marketing strategies.
o Expertise in digital marketing tools and platforms, including Google Analytics, social media management tools, and content management systems.
o Excellent analytical skills with the ability to interpret data and make data-driven decisions.
o Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders.
o Strong organizational skills and the ability to manage multiple projects and priorities.
Working Conditions:
• Office-based but may travel occasionally to meet with key accounts, participate in industry events and outside meetings.
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