Senior Brand Manager

2 days ago

Makati City, National Capital Region, Philippines Alaska Milk Corporation Full time ₱1,500,000 - ₱2,500,000 per year

We are looking for a strategic and results-oriented Senior Brand Manager to lead brand initiatives that drive growth, consumer engagement, and market leadership in the FMCG dairy category. This role will be instrumental in shaping the future of Alaska's core brands and delivering impactful marketing campaigns that resonate with Filipino consumers.


Key Responsibilities
  • Develop and implement brand strategies aligned with AMC's business objectives and consumer insights.
  • Lead the planning and execution of integrated marketing campaigns across digital, ATL, BTL, and experiential channels.
  • Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
  • Collaborate cross-functionally with Sales, R&D, Trade Marketing, and Supply Chain to ensure seamless execution of brand plans.
  • Manage brand budgets and monitor campaign performance, brand health metrics, and ROI.
  • Champion brand consistency and storytelling across all consumer touchpoints.

Qualifications
  • Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
  • Minimum 7 years of brand management experience in the FMCG industry, preferably in food or dairy.
  • Proven success in leading brand campaigns and product launches.
  • Strong analytical skills and experience with market research tools.
  • Excellent communication, leadership, and project management abilities.
  • Passion for consumer-centric marketing and brand building.

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