
Senior Account Manager for Brand Communications
1 week ago
Got a knack for crafting narratives and building brands? Let's shape stories that stick. Be part of #TeamStoryscope
The
Senior Account Manager (SAM)
is a key leadership role within the Brand Communications team, bridging strategy and execution across multiple accounts. The SAM is responsible for leading Account Managers and their teams, ensuring high-quality campaign delivery, building strategic client relationships, and driving the growth of the agency's portfolio. This role requires a balance of strategic thinking, client management, and operational oversight.
Functions and Responsibilities:
Client & Stakeholder Management
Serve as the senior point of contact for key clients; manage escalations and strategic discussions.
Develop long-term client strategies that align with business objectives and agency vision.
Mentor Account Managers on client handling, communication, and campaign planning.
Campaign Strategy & Execution
Lead development of integrated communication campaigns across media, digital, and influencer channels.
Review and approve campaign strategies, timelines, budgets, and deliverables prepared by Account Managers and their teams.
Ensure consistency in brand messaging and campaign quality across all accounts.
Team Leadership
Supervise and mentor Account Managers, Account Executives, and Media & KOL Coordinators.
Conduct regular performance reviews and provide actionable feedback.
Identify skill gaps and recommend training or development programs.
Media & Influencer Oversight
Support Account Managers in high-profile media relations, influencer, and KOL engagements.
Ensure influencer partnerships and media campaigns meet strategic objectives and ROI expectations.
Project & Resource Management
Oversee allocation of accounts and campaigns across AMs, AEs, and Coordinators, ensuring balanced workloads.
Monitor timelines, budgets, and campaign performance, escalating issues as needed.
Monitoring & Reporting
Approve client reports prepared by AEs and Coordinators, adding strategic insights.
Evaluate campaign performance metrics and recommend improvements.
Crisis & Reputation Management
Lead crisis communications planning and response for client accounts.
Advise clients and teams on proactive risk management strategies.
Qualifications
- Bachelor's degree in Public Relations, Communications, Marketing, or related field.
- 5–7 years of experience in PR, brand communications, or agency account management.
- Proven ability to lead multiple accounts and deliver results under tight deadlines.
- Strong client relationship management and negotiation skills.
- Demonstrated leadership and mentorship experience.
- Established network of media and influencer contacts.
This position is open to candidates with 5 up to 7 years of experience in PR or a similar role/industry. If you think you're the perfect fit, apply here via LinkedIn or send your CV to
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