Senior Brand Manager

4 days ago

Caloocan City, National Capital Region, Philippines Zest-O Corporation Full time ₱1,500,000 - ₱2,500,000 per year

KEY RESPONSIBILITIES

  • Brand Strategy and Annual Planning
  • Lead the development of annual brand plans and regional marketing strategies focused on driving growth in Visayas and Mindanao.
  • Analyze market trends, consumer insights, and competitive landscape to identify brand opportunities and threats.
  • Budget Management
  • Develop and manage the brand's A&P (Advertising & Promotion) budget, ensuring efficient and strategic allocation across initiatives.
  • Monitor budget utilization, track ROI of campaigns, and lead monthly budget reviews and adjustments.
  • Integrated Marketing Execution
  • Drive execution of 360° marketing campaigns, including ATL, BTL, digital, and in-store promotions tailored to regional needs.
  • Collaborate with creative, media, and activation agencies to ensure timely and effective campaign rollouts.
  • Regional Business Development
  • Customize marketing strategies and brand-building programs for Visayas and Mindanao based on local insights and sales feedback.
  • Support Sales and Trade Marketing in driving numeric and weighted distribution, channel penetration, and demand generation.
  • Cross-Functional Coordination
  • Work closely with Supply Chain, R&D, and Production to ensure product availability, cost-efficiency, and innovation readiness.
  • Align with Finance and Sales for accurate forecasting, pricing strategies, and trade initiatives.
  • Innovation and Portfolio Management
  • Lead product development and brand renovation projects, ensuring relevance to regional consumer preferences and affordability.
  • Evaluate performance of SKUs and recommend portfolio optimization based on market and sales data.
  • Performance Tracking and Reporting
  • Provide regular reports and strategic recommendations to senior management.
  • Track brand health indicators, sales trends, and share of market using customer portals and syndicated research tools.
  • Team and Agency Management
  • Supervise junior brand team members and agency partners to ensure alignment with brand goals and timelines.

KNOWLEDGE & EXPERIENCE:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is an advantage
  • Minimum 3–5 years of experience in brand management, trade marketing, or related roles in the FMCG or food industry
  • Strong background in brand planning, budgeting, and marketing strategy development
  • Experience in regional brand execution, preferably with exposure to Visayas and Mindanao markets
  • Knowledgeable in consumer insights, pricing strategies, and portfolio management
  • Proven ability to manage cross-functional teams and coordinate with Sales, Supply Chain, R&D, and Finance
  • Experience in handling ATL, BTL, and digital campaigns, including agency management
  • Strong analytical skills with proficiency in data interpretation, sales performance tracking, and market research
  • Excellent project management and communication skills
  • Willing to travel for fieldwork, regional immersions, and market development initiatives

Job Type: Full-time

Work Location: In person

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