Senior Brand Manager

3 days ago

Makati City, National Capital Region, Philippines FrieslandCampina Full time ₱1,500,000 - ₱3,000,000 per year

Alaska Milk Corporation is on the lookout for a Senior Brand Manager who's passionate about building brands that nourish generations. If you have a strong FMCG background, a sharp eye for consumer insights, and the creativity to lead impactful campaigns, this is your chance to shape the future of one of the Philippines' most beloved dairy brands. Join us and make your mark in a company that values purpose, innovation, and Filipino pride.

What we ask

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • Minimum 7 years of brand management experience in the FMCG industry, preferably in food or dairy.
  • Proven track record of leading successful brand campaigns and product launches.
  • Strong analytical skills and experience with market research tools.
  • Excellent communication, leadership, and project management abilities.
  • Passion for consumer-centric marketing and brand storytelling.

What we offer

  • Unique company culture of Filipino heritage and international presence.
  • Competitive salary & benefits package and engagement programs that focus on well-being
  • Diverse training and development programs to help grow on your own professional journey
  • A friendly working environment and professional team members to help you broaden your knowledge and growth paths
  • Autonomy and trust to create longer term impact that helps bring better nutrition to the world

Vacancy description

We are seeking a dynamic and experienced Senior Brand Manager to lead strategic brand initiatives for Alaska Milk. This role is critical in driving brand growth, consumer engagement, and market leadership in the FMCG dairy category. The ideal candidate will bring deep expertise in brand management, a strong understanding of Filipino consumers, and a passion for building iconic brands.

Key Responsibilities:

  • Strategic Brand Leadership

  • Develop and execute brand strategies that align with AMC's business goals and consumer needs.

  • Lead brand planning, positioning, and messaging for key product lines.

  • Integrated Marketing Campaigns

  • Oversee the creation and rollout of 360° marketing campaigns across digital, ATL, BTL, and experiential channels.

  • Collaborate with creative agencies and internal teams to ensure brand consistency and impact.

  • Consumer & Market Insights

  • Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.

  • Translate insights into actionable strategies and innovation pipelines.

  • Cross-Functional Collaboration

  • Work closely with Sales, R&D, Trade Marketing, and Supply Chain to ensure seamless execution of brand plans.

  • Champion brand initiatives across internal and external stakeholders.

  • Performance & Budget Management

  • Manage brand budgets and ensure efficient resource allocation.

  • Monitor brand health metrics, campaign ROI, and business performance.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

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