Senior Brand Manager

1 day ago

Quezon City, National Capital Region, Philippines Waltermart Supermarket, Incorporated Full time ₱1,200,000 - ₱2,400,000 per year

I. Job Summary

The Senior Brand Manager is responsible for developing and executing marketing plans and programs in support of the brand's objectives. This includes managing the brand's identity, developing and managing key marketing initiatives, and working with cross-functional teams to ensure that the brand's message is consistent across all channels.

II. Duties and Responsibilities

  • Develop and execute marketing plans that achieve business objectives across multiple channels, including paid media, PR, digital, social, events, etc
  • Serve as the day-to-day contact with agencies (media, creative, digital, etc.), ensuring flawless execution of campaigns and projects
  • Oversee development of all marketing materials, including website content, brochures, product sheets, case studies, blog posts, infographics, email campaigns, white papers, etc
  • Manage budgets for assigned programs and track ROI/KPIs to ensure efficient use of resources
  • Monitor industry trends and competitor activity, providing insights and recommendations to management
  • Conduct customer and market research to inform marketing strategy and tactics
  • Analyze data to assess campaign effectiveness and optimize results

III. Job Qualifications

  • Bachelor's degree in marketing, business, or related field
  • 5+ years experience in brand management, marketing, or related field
  • Proven track record of successful brand development and management
  • Excellent interpersonal, communication, presentation, and writing skills
  • Highly organized with strong project management skills

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