Senior Manager, Brand Resort

7 hours ago

Quezon City, National Capital Region, Philippines Brand & Marketing Full time ₱1,500,000 - ₱3,000,000 per year
This senior position will oversee strategizing opportunities based on data, executing campaigns in partnership with business units (Hotel, F&B, Retail), and developing integrated campaigns as an allinclusive solution. The ideal candidate will have a strong background in brand development, data-driven decision-making, events management and cross-functional collaboration, with an exceptional sense of creative thinking and the ability to evaluate and implement creative ideas that align with our brand's identity. Understanding the latest industry trends and best practices is crucial to this role.
  • Supervises the development and execution of innovative marketing strategies to strengthen the brand positioning of our integrated resort and maximize business performance across key business units, including Hotel, F&B, Retail and Gaming
  • Utilize data-driven insights to identify and capitalize on opportunities for growth, customer engagement, and brand building within the resort
  • Foster a culture of creativity, encouraging innovative ideas and solutions that align with and enhance our brand's identity.
  • Establish strong partnerships with business units to develop and execute integrated marketing campaigns that address specific objectives while maintaining a consistent and compelling brand presence
  • Collaborate with cross-functional teams and stakeholders to create a cohesive marketing strategy that effectively promotes the integrated resort as a unified and seamless experience
  • Analyze and report on the performance of marketing campaigns, providing actionable insights and strategic recommendations for improvement
  • Stay at the forefront of the latest trends, tools, and best practices in brand development, marketing, and customer acquisition, ensuring our marketing efforts remain innovative and effective
  • Oversee the brand resort marketing budget, tracking expenditures, and ensuring alignment with overall marketing goals and objectives
  • Mentor, and develop a high-performing team of brand resort marketing professionals, fostering a culture of excellence and continuous improvement


Requirements
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 10 years of experience in brand development, data-driven decision-making, and cross-functional collaboration, with a proven track record of success in a leadership role
  • Exceptional creative thinking skills, with the ability to evaluate and implement creative ideas that align with our brand's identity
  • Strong understanding of the latest trends, tools, and best practices in brand development, marketing, and customer acquisition
  • Excellent team management skills, with the ability to motivate, inspire, and develop team members
  • Proficient in marketing platforms, and other relevant tools and technologies
  • Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders
  • Analytical and data-driven mindset, with the ability to draw insights from marketing campaign performance and make strategic decisions based on data
  • A proactive, results-oriented approach, with the ability to navigate complex challenges and drive innovation


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