Senior Brand Marketing Manager

6 days ago

Makati City, National Capital Region, Philippines Private Advertiser Full time ₱1,500,000 - ₱2,500,000 per year

About the role

As the Senior Brand Marketing Manager, you will play a crucial role in shaping the brand strategy and driving the marketing initiatives that contribute to the company's continued growth and success. In this full-time position based in Makati City Metro Manila, you will be responsible for leading the development and execution of integrated marketing campaigns that elevate the brand and foster deeper connections with our loyal customer base.

What you'll be doing

  1. Develop and implement comprehensive brand marketing strategies that align with the company's overall business objectives
  2. Oversee the creation of engaging, on-brand content across various marketing channels, including digital, social media, and traditional advertising
  3. Collaborate with cross-functional teams to ensure brand consistency and cohesion throughout all customer touchpoints
  4. Analyse market trends, consumer insights, and campaign performance data to inform and optimize marketing efforts
  5. Lead the management and development of the brand's creative assets, including visual identity, messaging, and design elements
  6. Participate in the planning and execution of brand activations, events, and promotions to drive customer engagement and loyalty
  7. Monitor and report on key marketing metrics, using data-driven insights to guide decision-making and strategy

What we're looking for

  1. Minimum of 5 years of experience in brand management or senior-level marketing roles, preferably within the food and beverage industry
  2. Demonstrated success in developing and implementing effective, data-driven brand marketing strategies
  3. Proficiency in creating and executing integrated marketing campaigns across various channels, including digital, social media, and traditional advertising
  4. Strong analytical and problem-solving skills, with the ability to interpret data and use insights to inform decision-making
  5. Excellent communication and presentation skills, with the ability to effectively collaborate with cross-functional teams
  6. Creativity and strategic thinking to develop innovative marketing solutions that resonate with the target audience
  7. Bachelor's degree in Marketing, Communications, or a related field

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