Marketing Manager

2 weeks ago

Manila, National Capital Region, Philippines Trailblaze IT Ltd Full time ₱30,000 - ₱60,000 per year
About Trailblaze

Trailblaze is a fast-growing IT consultancy specialising in cyber security, IT strategy, and helpdesk services. We help organisations across sectors including accountancy, aerospace, education, engineering, hospitality, insurance, manufacturing, e-commerce, property, and marketing agencies.

We're on a mission to deliver smarter, more secure IT that drives business performance — and we're targeting £10k of new monthly recurring revenue growth every month.


The Role

We are looking for a hands-on Marketing Manager with a demand generation focus to own and deliver our marketing strategy. You'll be responsible for creating campaigns that attract, nurture, and convert prospects into qualified sales opportunities.

This is a role for someone who thrives on results, can balance strategic thinking with execution, and wants to directly influence the growth of a modern IT consultancy brand.


Key Responsibilities
  • Develop and execute a demand generation strategy aligned to sales goals (pipeline, MRR, CAC, LTV).

  • Manage and optimise multi-channel campaigns:

  • LinkedIn content and outreach

  • Google Ads (Search + Display)
  • Lead magnets and landing pages
  • Email nurture sequences and automation
  • Case studies, one-pagers, and proposals
  • Own the marketing calendar to ensure consistent visibility across ICPs.
  • Work closely with SDRs and sales to ensure campaigns feed into outbound and nurture workflows.
  • Manage freelancers/partners (e.g. design, video, paid ads) as needed.
  • Report weekly/monthly on performance metrics (MQLs, SQLs, pipeline contribution, ROI).
  • Ensure brand consistency across all campaigns and collateral.

Skills & Experience
  • 3–5 years' experience in B2B marketing, ideally within tech, IT services, or SaaS.
  • Proven track record in demand generation / pipeline building.
  • Strong digital marketing skills (Google Ads, LinkedIn Ads, email automation).
  • Experience creating and optimising lead magnets and landing pages.
  • Understanding of account-based marketing (ABM) and sector-focused campaigns.
  • Comfortable using CRM/marketing automation tools (Zoho CRM experience a bonus).
  • Strong copywriting and messaging skills.
  • Analytical mindset – confident in tracking metrics and reporting ROI.

What We Offer
  • Competitive salary + performance-based bonus.
  • The chance to directly impact the growth of a brand-new consultancy.
  • Autonomy to design and deliver campaigns end-to-end.
  • Career progression as the business scales.

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