Marketing Manager

Job Description | Marketing Manager

Summary

As a Marketing Manager at ShipCalm, you will play a pivotal role in driving our marketing initiatives and strategies to attract and convert potential clients.

ShipCalm is a leading third-party operations company committed to delivering seamless and innovative logistics solutions to businesses worldwide. Learn more about us at our website:

Role Accountability & Functions

• Manage relationships with third-party agencies.
• Optimize lead generation.
• Ensure brand consistency.

• Key Performance Indicators (KPIs)

• Cost Per MQL (Marketing Qualified Lead)

• Cost Per SQL (Sales Qualified Lead)
• MQL to SQL Conversion Rate
• Customer Acquisition Cost

Essential Duties & Responsibilities

• Oversee relationships with third-party agencies and service providers, including paid media, SEO, PR, web development, and radio.
• Enhance the conversion rate of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) by improving the quality of MQLs.
• Collaborate with the growth team to refine ShipCalm's Ideal Customer Profile (ICP) and design marketing campaigns targeting the ICP.
• Manage the marketing budget to support all initiatives while optimizing the cost per lead.
• Act as a project manager for various marketing activities, including social media (paid & organic), SEM (paid & organic), email marketing, offline and virtual events, content creation, website management, and more.
• Research and understand ShipCalm's customer markets and segments.
• Coordinate tracking, attribution, analytics, and data integrations to support a robust sales and marketing engine
• Maximize the number of Sales Qualified Leads attributable to marketing activities.
• Maintain data integrity in all marketing databases.
• Ensure adherence to brand guidelines for all marketing efforts, including partner initiatives and product-related efforts.
• Develop collateral to support sales, onboarding, human resources, and leadership teams.
• Test new marketing initiatives by defining minimum viable test budgets, durations, and success criteria.
• Maintain ongoing performance metrics for all marketing activities.
• Report to work in a regular and timely manner.

Knowledge, Skills, and Abilities

• Experience level: A minimum of four (4) years of experience in a Marketing Manager position or similar, with experience in the Logistics or Supply Chain industry highly preferred.
• Education level: A bachelor's degree in Marketing, or equivalent experience, required.
• Demonstrated success in B2B marketing, preferably with service-based ongoing retainer businesses.
• Proficiency in HubSpot or related CRM tools.
• Experience overseeing web development, landing page development, email marketing, social media, video production, and various marketing channels, both technical and non-technical.
• Strong design sensibility and ability to collaborate with designers, using tools like Photoshop, Illustrator, and Figma.
• Experience setting up marketing automations and data infrastructure for ongoing marketing operations.
• Knowledge of account-based marketing strategies.
• Familiarity with Meta Ads and Google Ads.
• Ability to prioritize a variety of tasks in a manner that enables timely completion.

Physical, Mental, and Environmental Demands

• Working in a seated or standing position up to and exceeding eight (8) hours per day.

• Using a calculator, mouse, and keyboard and viewing computer screens.

• Using a telephone or virtual telephone via PC.

Schedule and Location

• Schedule: This is a full-time position scheduled to work Monday-Friday, 8am-4pm Pacific time or Eastern time, subject to change by business demands.
• Location: This is a remote-based position.

Compensation

• $20.00/hour to $25.00/hour USD, depending on experience.