Marketing Manager

2 weeks ago

Manila, National Capital Region, Philippines St. Bernadette of Lourdes College - Fairview Full time ₱1,200,000 - ₱1,800,000 per year

Job Description:

Planning and Project Management

  • Identifies and implements key marketing activities and leads the TOPRANK through new course offerings and services launches

  • Creates and maintains a calendar of marketing activities of TOPRANK

  • Manages the marketing and promotions budget in order to meet the student targets of TOPRANK inthe most cost-effective manner

  • Sets clear procedures - identifying objectives and needs for marketing opportunity

  • Negotiates with external suppliers, including agencies and research firms

  • Monitors the financial costs and ensures they are in adherence to the approved marketing budget

  • Develops, maintains and coordinates a marketing budget and plan that aligns marketing activity for each offering, including recommendations for the other TOPRANK branches marketing mix, keeping costs within the agreed limits

Marketing Communications and Branding

  • Communicates accurate and timely marketing plans and achievements to the Management

  • Develops all promotional materials (print and online) including websites for TOPRANK and other social media using internal resources and external agencies so that potential students and customers receive accurate and reliable information on review programs at TOPRANK

  • Develops and implements communications campaigns with appropriate media in order to attract inquiries from prospective students and customers

  • Complies and enforces company policies and procedures applicable to marketing and branding of TOPRANK

  • Approves application for posting/display of marketing collaterals on digital platforms and within the vicinity of the branches

Market Research

  • Develops a reliable and accurate marketing information system (statistics, target market

  • information, competitor research, etc.) to facilitate strategic decision-making for marketing and
    • management purposes

  • Develops and maintains a database of student, academic and agent contacts to facilitate customer relationship management and direct mailing to recruit prospective students

  • Monitors market trends and competition activities and proposes counter actions

  • Advises other members of the management team of possible solutions to customer-related

  • problems and how to implement them properly

Public Relations

  • Represents TOPRANK at relevant conferences and events and visits agents and clients to promote TOPRANK review programs and recruit students

  • Represents TOPRANK in marketing matters at external conferences

  • Builds understanding of the important media (magazines/websites/blogs, etc.) offerings, enhancing existing and building up new relationships and coordinates all local press activities

Reporting

  • Prepares periodic marketing reports to facilitate strategic decision making by management

  • Submits budget reports on a timely and accurate basis that informs management

MINIMUM EDUCATIONAL ATTAINMENT

  • Bachelor's Degree in Marketing or any other related course

MINIMUM WORK EXPERIENCE

  • At least 5 years of Marketing-related experience

Job Types: Full-time, Permanent

Pay: Php30, Php35,000.00 per month

Work Location: In person

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