Marketing Outreach Specialist
3 days ago
We are seeking a detail-oriented and results-driven Marketing Specialist to oversee the execution of multi-channel marketing campaigns. This role is ideal for someone who thrives in fast-paced environments, loves managing timelines and deliverables, and has a passion for turning strategic marketing plans into impactful, measurable results.
Responsibilities:
- ·Execute marketing campaigns across digital, social, email, paid media, and traditional channels to drive brand awareness, engagement, and conversion.
- ·Collaborate with cross-functional teams (creative, content, product, sales, and analytics) to ensure timely and cohesive campaign delivery.
- ·Coordinate campaign assets — including copy, creative, and targeting parameters — ensuring all materials align with brand standards and campaign objectives.
- ·Set up, launch, and monitor campaigns in platforms such as Meta Ads, Google Ads, LinkedIn Campaign Manager, or marketing automation tools (e.g., HubSpot, Marketo).
- ·Track and report on campaign performance, providing insights and recommendations for optimization.
- ·Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery.
- ·Support A/B testing and continuous improvement of campaign elements such as messaging, creative, and targeting.
- ·Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.) and brand guidelines across all executions.
Requirements and skills
- ·Bachelor's degree in Marketing, Communications, Business, or a related field.
- ·2–4 years of experience in marketing campaign coordination, execution, or digital marketing.
- ·Strong understanding of marketing channels (email, paid media, social, content, web).
- ·Hands-on experience with marketing tools such as Google Ads, Meta Business Suite, HubSpot, or similar platforms.
- ·Excellent project management and organizational skills, with a keen eye for detail.
- ·Analytical mindset with the ability to interpret campaign data and drive actionable insights.
- ·Strong written and verbal communication skills.
- ·Experience with A/B testing and marketing automation.
- ·Familiarity with analytics tools such as Google Analytics
- ·Basic understanding of SEO and content marketing principles.
- ·Ability to manage multiple campaigns and priorities simultaneously.
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