Digital Marketing Specialist

Digital Marketing Specialist (Remote/Hybrid) MySigrid Manila, National Capital Region, Philippines 6 days ago Be among the first 25 applicants Who We Are MySigrid is a Remote Staffing Solutions provider powered by technology. We provide the right people, platform, and processes to optimize busy executives' lives, allowing them to outsource the day-to-day activities that keep their personal and professional lives on time and on target. We aim to democratize executive support access and create jobs using technology instead of replacing them. We use MySigrid, our proprietary Collaboration & Task Management Platform, to solve tasks efficiently and collectively - improving quality, reducing human error, and increasing speed. YOUR ROLE AS DIGITAL MARKETING SPECIALIST We are seeking a talented and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing online marketing campaigns across various digital platforms. The Digital Marketing Specialist will work closely with cross-functional teams to enhance the company's online presence and drive lead generation, customer engagement, and brand growth. Key Responsibilities Campaign Management: Design, execute, and monitor digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and email marketing SEO & SEM Optimization: Improve website ranking and visibility by conducting keyword research, on-page SEO, backlink strategies, and paid search (PPC) campaigns Content Creation & Strategy: Collaborate with the content team to develop and implement content strategies that drive organic traffic and engagement Analytics & Reporting: Analyze campaign performance using tools like Google Analytics, social media insights, and other reporting tools. Provide regular reports with actionable insights Social Media Management: Manage and grow the company's social media presence by creating engaging content, interacting with followers, and staying up-to-date with social trends Email Marketing: Plan, create, and optimize email marketing campaigns for lead nurturing, promotions, and customer retention Lead Generation & Conversion: Design and execute strategies for driving qualified traffic and converting leads through landing pages, offers, and calls to action Collaboration: Work closely with the design and development teams to optimize user experience, website traffic, and engagement Requirements Education: Bachelor's degree in Marketing, Communications, Business, or related field Experience: At least 2-3 years of experience in digital marketing or a related field, with proven success in running digital campaigns Technical Skills: Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (SEMrush, Moz, etc.), email marketing platforms (Mailchimp, ActiveCampaign), and WordPress Knowledge of SEO & SEM: Strong understanding of SEO principles, SEM strategies, and keyword research Content Creation & Copywriting: Ability to write compelling, engaging copy for social media, blogs, and marketing materials Analytical & Data-Driven: Strong skills in data analysis and reporting to measure campaign performance and ROI Creative Thinking: Ability to think outside the box and bring innovative ideas to the table Communication Skills: Excellent written and verbal communication skills Project Management: Strong organizational and time-management skills to handle multiple projects simultaneously Preferred Qualifications (Optional) Experience with marketing automation tools such as HubSpot Familiarity with UX/UI principles and conversion rate optimization (CRO) Basic knowledge of graphic design or experience using design tools (e.g., Canva, Adobe Suite) Key Competencies Results-oriented with strong business acumen Self-motivated and able to work independently Excellent time management and organizational skills Benefits At MySigrid, we aim to ensure the professional and personal growth of all our employees: A collaborative and supportive work environment that values creativity and initiative A fast-paced, high-energy atmosphere where your expertise will directly contribute to business growth Competitive salary package Paid Time-Offs HMO Package for the employee and two legal dependents Reimbursable internet charges Comprehensive training and continuous learning advantages Opportunity to contribute to new technology and help develop a high-end system that assists humans by optimizing their work processes High importance to work-life balance with the opportunity to work from home part of the week Opportunity to venture into other areas of the business as you continue to contribute to the company's growth Be part of a dynamic team of specialists who openly and willingly share their knowledge with their colleagues Work in a corporate culture that encourages collaboration, emphasizing our core values: Integrity, Passion, Teamwork & Respect, Pro-activeness, Accountability, and Determination. Co-Working days MySigrid has co-working offices in BGC, Ortigas, and Makati where the whole team meets at least once a month at a minimum. Senior level Associate Employment type Full-time Job function Other Industries IT Services and IT Consulting #J-18808-Ljbffr