Local Store Marketing Manager

2 days ago

Mandaluyong City, National Capital Region, Philippines But First, Coffee Inc. Full time ₱900,000 - ₱1,200,000 per year

As an LSM Manager, you'll be responsible of the following:

Local Marketing Strategy - Sales

  • Develop and execute localized marketing plans that align with the brand's national strategy and store-level goals.
  • Identify opportunities for growth and increased foot traffic in each store's surrounding community.
  • Plot marketing – strategy to increase sales in terms of average check and transaction count.

Community Engagement

  • Build and maintain strong relationships with local businesses, schools, and organizations.
  • Coordinate and participate in local events, sponsorships, and partnerships to promote brand visibility.
  • Serve as the face of the brand at community events and store openings.

Store-Specific Campaign Execution

  • Plan and implement promotional campaigns tailored to the needs of individual stores based on location, seasonality, and performance.
  • Ensure proper in-store execution of marketing materials and promotions.
  • Track campaign effectiveness and adjust strategies accordingly.

Collaboration with Store Teams

  • Work closely with Operations Department to gather insights, understand customer behavior, and ensure alignment on marketing efforts.
  • Provide marketing training and guidance to store teams to ensure consistent brand messaging.

Social Media & Digital Presence – Collaborate with Marketing Department

  • Coordinate with the Marketing Deparment to localize digital content and highlight store-specific activities or events.
  • Support store-level initiatives through geo-targeted social media campaigns, influencer partnerships, and user-generated content.

Market Research & Competitor check analysis

  • Conduct regular audits of local competitors and stay updated on market trends.
  • Identify local customer preferences and behaviors to guide marketing efforts.

Performance Tracking & Reporting to the Executive Committee

  • Monitor key performance indicators (KPIs) for local campaigns including foot traffic, sales uplift, customer engagement, and ROI.
  • Provide regular reports and insights to the marketing leadership team.

Budget Management

  • Manage local marketing budgets effectively, ensuring maximum impact and adherence to financial guidelines.
  • Source and coordinate vendors for marketing materials and events within budget.

Brand Compliance (Branch Level)

  • Ensure all local marketing efforts maintain brand consistency and follow corporate marketing guidelines.
  • Review and approve store-level marketing materials.

Perform other duties and responsibilities assigned by the management.

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